Marketing Mix section 3 AS
Section 3: My New Soft Drinks’ Marketing Mix.
Introduction
Product
My type of product is a drink. A drink established from the idea of environmental conservation. Green Blast will be a product that people would want to buy. It will be a long term selling product if at all it is promoted properly and consumer engagement is encouraged. Just as a reminder the drink is going to be an all fruity with exotic mixes from all possible mixes. Green Blast relates to the target market in various ways. The environment is our responsibility and Green Blast enforces this point. Women are more of the caretakers and this is evident even from parental care. Therefore it is much clearer bringing forth the insistency on focusing more with this group for promotional reasons. My product’s packaging will be done in plastic bottles. Everyday the UK throws away around 15 million plastic bottles.
If plastic is not recycled it will soon find its way to landfill and this only makes global warming worse. The drinks made by Green Blast producers will be packed in plastic bottles of 330 ml and 500ml as the maximum size. The design will be adopted from ‘Green Bottle’, who are working to making much more reasonable and more environment friendly bottles that have much lower carbon footprint than a regular plastic bottle. This packaging will help consumers relate more with what we are doing and for the target market it is essential information for them to promote it in an even better way.
Unique Selling Point: My drink equips consumers with vitamins, quenches them of thirst and also stands for a cause. The main theme for this whole project is environmental conservation. This is a feature which many companies have now started persistently working on. Social responsibility is what this drink stands for. It is understandable that most drinks are nothing close to healthy and the only way to keep them in the business is through socially responsible measures.
Green Blast is a
Introduction
Product
My type of product is a drink. A drink established from the idea of environmental conservation. Green Blast will be a product that people would want to buy. It will be a long term selling product if at all it is promoted properly and consumer engagement is encouraged. Just as a reminder the drink is going to be an all fruity with exotic mixes from all possible mixes. Green Blast relates to the target market in various ways. The environment is our responsibility and Green Blast enforces this point. Women are more of the caretakers and this is evident even from parental care. Therefore it is much clearer bringing forth the insistency on focusing more with this group for promotional reasons. My product’s packaging will be done in plastic bottles. Everyday the UK throws away around 15 million plastic bottles.
If plastic is not recycled it will soon find its way to landfill and this only makes global warming worse. The drinks made by Green Blast producers will be packed in plastic bottles of 330 ml and 500ml as the maximum size. The design will be adopted from ‘Green Bottle’, who are working to making much more reasonable and more environment friendly bottles that have much lower carbon footprint than a regular plastic bottle. This packaging will help consumers relate more with what we are doing and for the target market it is essential information for them to promote it in an even better way.
Unique Selling Point: My drink equips consumers with vitamins, quenches them of thirst and also stands for a cause. The main theme for this whole project is environmental conservation. This is a feature which many companies have now started persistently working on. Social responsibility is what this drink stands for. It is understandable that most drinks are nothing close to healthy and the only way to keep them in the business is through socially responsible measures.
Green Blast is a