Gatorade Cleaning Equipment: Marketing Strategies
Gatorade Marketing Plan
Gatorade Marketing Plan
Nancy Arteaga
Allied American University
Author Note This paper was prepared for MKT220, Module 1 Homework Assignment taught by Theodore Framan.
MKT 220: Module 1 Homework Assignment
Marketing Plan for: Gatorade Plan
EXECUTIVE SUMMARY
The Gatorade Company is mainly concerned with the manufacture and distribution of cleaning equipment for commercial and domestic uses based on their knowledge of the best industry practices for the production of cleaning equipment. The primary agenda of this market plan is for it to work as a strategy to guide the company on how to supply the customers of Gatorade with quality yet affordable products. This brand of cleaning equipment will be produced and supplied in many different designs and colors that will be appropriate for both genders. Approximately half of the clients of the Gatorade brand, range between the ages of 18-34.These clients are ardent customers as they make the most purchases and are the company’s primary target. Gatorade cleaning equipment is purchased more by those who dwell in the Northeast regions and Midwestern parts of the United States. This market plan focuses on the introduction of a range of Gatorade environmentally friendly brand of cleaning equipment into the United States market.
INTRODUCTION
The highest percentage of the company sale are as a result of making impulse purchases; hence this requires a good point of sale support team. The market is very competitive. There are a couple of competitors that offer the same products as Gatorade, for example, MW, M.I.T and A.U.I. The experience that the firm has in the industry will be an essential asset in surviving in the already crowded market. The company has experience in distribution and has a vast distribution network ranging from household cleaning equipment dealers, retail outlets, and some supplies are made to major supermarkets in the cities. During the past ten years, the
Gatorade Marketing Plan
Nancy Arteaga
Allied American University
Author Note This paper was prepared for MKT220, Module 1 Homework Assignment taught by Theodore Framan.
MKT 220: Module 1 Homework Assignment
Marketing Plan for: Gatorade Plan
EXECUTIVE SUMMARY
The Gatorade Company is mainly concerned with the manufacture and distribution of cleaning equipment for commercial and domestic uses based on their knowledge of the best industry practices for the production of cleaning equipment. The primary agenda of this market plan is for it to work as a strategy to guide the company on how to supply the customers of Gatorade with quality yet affordable products. This brand of cleaning equipment will be produced and supplied in many different designs and colors that will be appropriate for both genders. Approximately half of the clients of the Gatorade brand, range between the ages of 18-34.These clients are ardent customers as they make the most purchases and are the company’s primary target. Gatorade cleaning equipment is purchased more by those who dwell in the Northeast regions and Midwestern parts of the United States. This market plan focuses on the introduction of a range of Gatorade environmentally friendly brand of cleaning equipment into the United States market.
INTRODUCTION
The highest percentage of the company sale are as a result of making impulse purchases; hence this requires a good point of sale support team. The market is very competitive. There are a couple of competitors that offer the same products as Gatorade, for example, MW, M.I.T and A.U.I. The experience that the firm has in the industry will be an essential asset in surviving in the already crowded market. The company has experience in distribution and has a vast distribution network ranging from household cleaning equipment dealers, retail outlets, and some supplies are made to major supermarkets in the cities. During the past ten years, the