Preview

Marketing Plan Sample

Powerful Essays
Open Document
Open Document
3929 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Plan Sample
Running head: SNAP ON HEELS STRATEGIES 1

Snap on Heels Strategies
September 11, 2011

Table of Contents
1.0 Executive Summary 3-4
2.0 Situation Analysis 4
2.1 Market Summary4
2.2 SWOT Analysis5-6 2.3 Competition 6-7 2.4 Product 7 2.5 Keys to Success 7-8 2.6 Critical Issues 8
3.0 Marketing Strategy8-9
3.1 Mission 9
3.2 Marketing Objectives10 3.3 Financial Objectives 10 3.4 Target Markets 10 3.5 Positioning 11 3.6 Strategies 11-13 3.7 Marketing Mix 13-14 3.8 Marketing Research 14
4.0 Controls 14-16
4.1 Implementation17
4.2 Marketing Organization17 4.3 Contingency Planning 17-18
5.0 Conclusions 18

1.0 Executive Summary
Snap on Heels will carry the most trendies’ shoes available to women for a modern world. Our shoes will be designed to support all women for any event or wearing attire. Our shoes will be designed with a woman’s needs in mind. Snap on Heels will carry a variety of shoe sizes ranging from 4 to 11, assorted styles and colors for any event. Snap on Heels understands that each woman has unique and different needs. Most importantly, we assure comfortableness while satisfying these needs.
Moreover, we believe that every woman should be heard and we intend on making our customer voices heard by offering a customer client-relationship. Upon entrance of our boutique, a sales representative will be available for the pre-purchase to the post-purchase. Snap on Heels are meant to look beautiful, trendy, and inviting. However we will never design a pair of shoes that have all the appealing qualities without considering your safety. Our shoes will be built with an inline support, similar to the popular models of Heelys for easy removal and replacing of heels. Snap on Heels will design shoes in way of support for the feet with comfort in every step. “Many women love their stilettos, but high heels are definitely not made for walking. Now new research


References: 1. London, S. (2011). Attention, Shoe Shoppers!. Health (Time Inc.), 25(7), 45. Retrieved from EBSCOhost. 2. Reuters. (2007, June 27). Nike 's Quarterly Profit Beats Expectations. New York Times. p. 5. Retrieved from EBSCOhost 3. Payne, W. (2007). On Your Feet. Washington Post. Retrieved online http://www.washingtonpost.com/wp-dyn/content/article/2007/05/04/AR2007050401940.html 4. http://www.nyse.com/about/listed/jny.html 5. http://www.apparelandfootwear.org/statistics.asp 6. http://eventlocations.us/search?company=&county%5B%5D=5&city=&state%5B%5D=33&capacity_standing_max=&capacity_seated_max=&price_person_min=10000&price_person_max=20000&site_type%5B%5D=0&search=event_site_search 7. Mahoney, S. (2011). Put Your Feet First. Good Housekeeping, 252(7), 51-55. Retrieved from EBSCOhost. 8. Gelman, L. (2010). Pain-Proof Your Party Pumps. Prevention, 62(12), 16. Retrieved from EBSCOhost. 9. http://www.nyse.com/about/listed/jny.html
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Holey Soles Case Study
    • 1547 Words
    • 7 Pages

    Holey Soles Case Study

    Growing fashion consciousness- Customers look for shoes that are light, comfortable, warm, durable and that look cute which varies from the traditional customer preference of cost effective and durable.…

    • 1547 Words
    • 7 Pages
    Good Essays
    Read More
  • Best Essays

    Internation Business Plan - Oblusion Baseball
    • 3579 Words
    • 15 Pages

    Internation Business Plan - Oblusion Baseball

    References: APICCAPS (2012). World Footwear Yearbook. Retrieved from Portuguese Catholic University - Porto website: http://www.apiccaps.pt/c/document_library/get_file?uuid=7200889f-26e8-4329-855d-5bdb268eb49a&groupId=10136…

    • 3579 Words
    • 15 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Kangaroo Soccer Shoes Research Paper
    • 324 Words
    • 2 Pages

    Kangaroo Soccer Shoes Research Paper

    Sturdy shoes are what you look for in a shoe. These shoes are much sturdier than the cheap soccer shoes you normally get me. The side of the shoe is raised…

    • 324 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Massage Therapy Business Plan
    • 4557 Words
    • 19 Pages

    Massage Therapy Business Plan

    The purpose of this business plan is to raise $100,000 for the development of a massage therapy practice while showcasing the expected financials and operations over the next three years Bliss massage therapy based corporation that will provide massage therapy services to patients in its targeted market. The Company was founded by Joyce schneider…

    • 4557 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    All Eyes On You Secretively-Spy Camera Marketing Strategy
    • 7230 Words
    • 29 Pages

    All Eyes On You Secretively-Spy Camera Marketing Strategy

    Profit targets are a million dollars net by end year four, most of which will be reinvested into extending the product through-out the United States, then globally. A Market plan will be presented by year 3 of operations for extending globally into Asia, Latin America and Africa.…

    • 7230 Words
    • 29 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Louis Vuitton Research Papers
    • 509 Words
    • 3 Pages

    Louis Vuitton Research Papers

    If you want to know what most women love above any other fashion accessory, you'll find that shoes rank among the first they choose. Shoes make each woman unique and show off her personal style. They are a statement of a woman's sense of style and her character. And most women love to update their wardrobe with each new seasons designs. Among one of the most popular are the Louis Vuitton designs. Louis Vuitton is considered to be one of the Top…

    • 509 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing Plan for a Catering Firm
    • 3443 Words
    • 14 Pages

    Marketing Plan for a Catering Firm

    Fresh n Healthy Catering House is a traditional catering company that serves the Dhaka market. Fresh n Healthy Catering House offers creative, healthy, and traditional food options for various traditional celebrations, parties in general, as well as the other types of congregation standbys. The service offerings are quite a change relative to the existing traditional market which is quite stagnant. Most people make the incorrect assumption that traditional means ordinary, boring food. This assumption prevails throughout the Bangalee community so there is not much demand for new offerings.…

    • 3443 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Gcse Script For Cinderella Shoes
    • 626 Words
    • 3 Pages

    Gcse Script For Cinderella Shoes

    From your basic every day flats, to gorgeous leather mules, to sexy gladiators that is the current rage on the red carpet, to dainty sequinned ballerinas to add that fragile grace to your outfit, or those sky high Sophie Webster’s Butterfly heels that currently plague your dreams…(you can’t wait to get your hands on them), or your comfy weather stained running nikes and how can we not mention the winter boots…the very best part of this long dreaded season, nothing ever seems complete, till your pretty feet are done up in those gorgeous knee high snakeskin (faux, we hope) leather boots. Shoes are the one thing, that not only complete your outfit, they even add to the fashion quotient of your whole ensemble. You can absolutely nail or even wither a look, solely by choice of your footwear.…

    • 626 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Marketing Plan Example
    • 1898 Words
    • 8 Pages

    Marketing Plan Example

    Acreditation UK operates as a client funded full cost recovery business. In 2004-05 and again in 2005-2006, the Scheme unusally experienced a surplus totalling of £38,633 as a result of a surge in applications to the Scheme in the latter half of the year. This fund has been forward accrued to 2006-07 and the Accreditation Scheme Board has requested that a costed plan be prepared, outlining an option for the use of these funds.…

    • 1898 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Sample Marketing Plan
    • 3407 Words
    • 14 Pages

    Sample Marketing Plan

    Founded by a skilled, degree-holding photographer, Snapped has evolved from small-scale portraits to high-quality event photography. Justin Wilkerson graduated from Savannah College of Art and Design in 2012 with a BFA in photography. He has been working with clients on a small basis and has been working to expand his company.…

    • 3407 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Business Strategy for Perodua
    • 663 Words
    • 3 Pages

    Business Strategy for Perodua

    RD is a small business intended to serve coffee cafe with mix of casual food items, message in a relaxed and comfortable atmosphere. The primary purpose of RD is to generate profit by offering the most value added service to customer, make cafe experience a traditional. RD is dedicated to offer the most wonderful, convenient cafe experience to its customers.…

    • 663 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    SWOTT Analysis
    • 1775 Words
    • 8 Pages

    SWOTT Analysis

    Businesswomen would be a great target for Nike’s launch on high heels because women in the business world are required to dress fancier than the average working girl and high heels certainly help bring that fancier appearance out. Nike would benefit from offering the sleek, black high heel to go with any suit set. Fashion is an important criterion when women choose a high heel shoe to purchase because women naturally love matching their shoes with a fashionable outfit, (Azodi, 2014). Nike would be able to accommodate fashion by offering the new high heel line in many different styles, shapes, and colors. Nike would also be able to interest these women in their new fashionable shoes by adding jewels and different design patterns on the heels of the shoes. This would give the shoe a sense of uniqueness and most certainly sink into the heart of a fashion fanatic. Nike would also benefit from marketing the high heels to sports teams. This would allow the customer base to grow larger because even women who play sports would more than likely wear heels with their team’s logo on them. Sports fanatics would also be more likely…

    • 1775 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    Marketing Notes
    • 1019 Words
    • 5 Pages

    Marketing Notes

    It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born. It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clark’s eureka moment our shoes have seen social, political and economic revolution. They’ve seen fashions in footwear come and go, and come again – everything from court shoes and winklepickers to wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and sashayed through an ever-changing world. Our feet, meanwhile, have stayed firmly rooted in Street. It’s where Clarks started. It’s where our heart lies. And still, as always, we put that heart into every pair of our shoes to create stylish footwear that protects and cares for our customers’ feet. Today, the Clarks Shoes brand remains a leader in the shoe industry. They are the #1 shoe retailer in the U.K., as well as the leading children’s shoe…

    • 1019 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    The Comfortable, Flashy, and Ugly
    • 599 Words
    • 3 Pages

    The Comfortable, Flashy, and Ugly

    The next classification of shoes is shoes worn for pleasure. The type of shoe most worn for pleasure is the flip-flop. People wear flip-flops to the beach or pool because they do not want water or sand in their other shoes and it is easier to clean your feet. They also wear them to these places because they can easily kick them off and jump in the ocean or pool. One other place flip-flops are worn is to school. People wear them to school because they are comfortable and do not restrict your feet. Flip-flops have become universal because people wear them with jeans, pants, dresses, skirts, and shorts. There are two types of flip-flops. There are the thong flip-flops that have a piece of rubber, leather, or fabric that slides in between your big toe and the adjacent toe. Girls are the most common users of this type of flip-flop because they love to show off their pretty painted toes. The second type of flip-flop is the over the foot type. This type of flip-flop has a piece of rubber, leather, or fabric that forms a bar over the top mid-section of your foot.…

    • 599 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    object description
    • 312 Words
    • 2 Pages

    object description

    Champagne metallic leather, laced up front with studded buckled strap, side zip, round toe, rubber sole with golden hardware. The back of the rubber sole consists of a thin gold line running through it to indicate its brand. There is no way a girl can miss this when it’s near her. Created/Designed by Michael Kors and brought to life in China, using the finest materials to provide the best comfort. These Michael Kors metallic glam studded high-tops are a sensation to all females and even maybe males. While wearing these shoes you feel like you’re walking on cushions. The .5 inch soul is made of a material called memory foam which is used to make Tempurpedic beds for the best comfort. This provides the best luxury for the buyer. As you walk, you feel your feet gloriously sink down into the foam. If you think the shoelaces are just ordinary laces you are far from wrong. The laces match the exact color of the shoe and the aglet is gold with an engraved MK monogram. The shoe has very good support for your foot so that the shoe fits flawlessly. The stylish gold studded buckle along with the laces allows you to decide how tight you desire the shoe to fit. Seeing this shoe is love at first sight for most of the female species. You can wear them with anything any time. The shoe is made for all the seasons of the year meaning you can enjoy them anytime anywhere. The shoe looks outstanding with skinny jeans tucked in. No matter how far you are walking, the shoe always brings the most comfort and pleasure to your feet at all times. To sum it all up in one word they are perfection. So get your glam on and get going.…

    • 312 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics