Marketing Planning of Kickapoo Joy Juice
1.0 Introduction:
1.1 Main Issues:
After analysing and collecting all the information we could find from our resources, we have come agreed to choose Kickapoo (M) Sdn. Bhd. as our researching market. The research question that we have come to investigate is why kids and especially teenagers, who were into Kickapoo before, do not buy the drink anymore. We choose this market because the generation Y are not loyal about their brands especially when it comes to drinks since there are so many other varieties in the market, but this drink has been around in the market for more than 30 years and at a point was cherished by young and old, but now it has diminished and cannot be even compared to the likes of Coke or Pepsi. Hence in conclusion we would like to identify the problem with the Kickapoo joy drink to find out why it is not the drink of choice for the Malaysian public anymore.
1.2 Main Components: As our research assignment, we have chosen Kickapoo (M) Sdn. Bhd. To understand the external environment of the Soft Drink industry as well as the internal situation occurring at Kickapoo (M) Sdn. Bhd. In order to comprehend our customers better and realize the reason why they would not buy the drink. Also understanding the market is also important, thus both the primary and secondary research shall be conducted in this paper. Our research approach would include surveys and the questionnaires would be used as the research instrument from which the quantitative research was selected. It will provide close ended questions for the respondents to answer with clarity. The non probability judgements sample was chosen in order to get a high quality of data analysis, from which only the good prospects will be selected for more accurate information. For understanding the market, 150 to 200 questionnaires will be provided to the respondents and the questions will be given to them based on discussion which was prepared by the researcher. Face-to-face interviews, online
1.1 Main Issues:
After analysing and collecting all the information we could find from our resources, we have come agreed to choose Kickapoo (M) Sdn. Bhd. as our researching market. The research question that we have come to investigate is why kids and especially teenagers, who were into Kickapoo before, do not buy the drink anymore. We choose this market because the generation Y are not loyal about their brands especially when it comes to drinks since there are so many other varieties in the market, but this drink has been around in the market for more than 30 years and at a point was cherished by young and old, but now it has diminished and cannot be even compared to the likes of Coke or Pepsi. Hence in conclusion we would like to identify the problem with the Kickapoo joy drink to find out why it is not the drink of choice for the Malaysian public anymore.
1.2 Main Components: As our research assignment, we have chosen Kickapoo (M) Sdn. Bhd. To understand the external environment of the Soft Drink industry as well as the internal situation occurring at Kickapoo (M) Sdn. Bhd. In order to comprehend our customers better and realize the reason why they would not buy the drink. Also understanding the market is also important, thus both the primary and secondary research shall be conducted in this paper. Our research approach would include surveys and the questionnaires would be used as the research instrument from which the quantitative research was selected. It will provide close ended questions for the respondents to answer with clarity. The non probability judgements sample was chosen in order to get a high quality of data analysis, from which only the good prospects will be selected for more accurate information. For understanding the market, 150 to 200 questionnaires will be provided to the respondents and the questions will be given to them based on discussion which was prepared by the researcher. Face-to-face interviews, online