Marketing Questions
C4. _____ is managing profitable customer relationships.
a. Management
b. Control
c. Marketing
d. Human Resources
D5. The two fold goal of marketing is to attract new customers by promising superior value and to _____.
a. keep and grow current customers by delivering satisfaction
b. keep and grow current customers by delivering competitive pricing
c. keep and grow current customers by delivering friendly service
d. all of the above
C6. Marketing is more than _____ and advertising.
a. distribution
b. promotion
c. selling
d. customer service
A7. Today, marketing must be understood in terms of making a sale and _____.
a. satisfying customer needs
b. understanding customer value
c. customers’ self images
d. brilliant advertising
B8. Marketing is not only an exchange and managerial process, it is a _____.
a. numbers game
b. social process
c. cultural process
d. subcultural process
A9. You have learned from experience as well as from this course that the most basic concept underlying marketing is that of _____.
a. selling and advertising
b. customer satisfaction
c. retaining customers
d. human needs
C10. As a new assistant marketing manager trainee, you learn in an orientation meeting that _____ are the form human needs take as they are shaped by culture and individual personality.
a. wants
b. demands
c. self concepts
d. desires
C2. When your firm practices developing and maintaining a strategic fit between your organization’s goals and capabilities, it is forming a (an) _____.
a. mission statement
b. values statement
c. strategic plan
d. operating plan
A3. At the corporate level, a company starts the strategic planning process by defining its overall purpose and _____.
a. mission
b. values
c. vision
d. strengths
D4. A strategic plan has this item or items following its marketing objectives.
a. budgetary requirements
b. target market selection
c.
a. Management
b. Control
c. Marketing
d. Human Resources
D5. The two fold goal of marketing is to attract new customers by promising superior value and to _____.
a. keep and grow current customers by delivering satisfaction
b. keep and grow current customers by delivering competitive pricing
c. keep and grow current customers by delivering friendly service
d. all of the above
C6. Marketing is more than _____ and advertising.
a. distribution
b. promotion
c. selling
d. customer service
A7. Today, marketing must be understood in terms of making a sale and _____.
a. satisfying customer needs
b. understanding customer value
c. customers’ self images
d. brilliant advertising
B8. Marketing is not only an exchange and managerial process, it is a _____.
a. numbers game
b. social process
c. cultural process
d. subcultural process
A9. You have learned from experience as well as from this course that the most basic concept underlying marketing is that of _____.
a. selling and advertising
b. customer satisfaction
c. retaining customers
d. human needs
C10. As a new assistant marketing manager trainee, you learn in an orientation meeting that _____ are the form human needs take as they are shaped by culture and individual personality.
a. wants
b. demands
c. self concepts
d. desires
C2. When your firm practices developing and maintaining a strategic fit between your organization’s goals and capabilities, it is forming a (an) _____.
a. mission statement
b. values statement
c. strategic plan
d. operating plan
A3. At the corporate level, a company starts the strategic planning process by defining its overall purpose and _____.
a. mission
b. values
c. vision
d. strengths
D4. A strategic plan has this item or items following its marketing objectives.
a. budgetary requirements
b. target market selection
c.