Marketing Questions
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QUESTIONS
Lecture 4 1. The major actors in the organization’s microenvironment are: 1. the company, state government, competitors and customers, 2. the company, competitors , customers and intermediaries (correct) 3. the company, competitors, state government, customers, and media 4. the company, competitors, customers and media. 1. Demography does not include 5. Lifestyle (correct) 1. Age 2. Occupation 3. Race
Lecture 6
1. A_____ consists of the people, equipment and procedures to gather, sort, analyze and distribute accurate information to marketing decision makers
2. Q2 Which of the following is a problem with the using internal databases
3. Q3 The goal of ____ is to improve strategic decision making, access and track comp….
4. Q4 marketing research links the consumer, customer and public…
5. Q5 What are the four steps, in order, of the marketing research process?
6. Q6 What is the often the hardest step in the marketing research process?
7. Q7 The objective of ___ is to gather preliminary information that will help define the problem and suggest reasons
8. Q8 Researchers usually start with ___ when developing the research plan
9. Q9 The three types of research approach and marketer may use are ___<____< and ____
10. Q10 One of the biggest challenges facing marketing researchers today is that some consumers believe collecting
Lecture 7
1. The External factors that influence consumer behaviour are
2. Which of the following are examples of motivational cues
3. The process of selecting, organizing and interpreting information to form a meaning full picture of the world is referred to as____
4. 3 perceptual processes are selective___ selective____ and selective_____
5. When a
QUESTIONS
Lecture 4 1. The major actors in the organization’s microenvironment are: 1. the company, state government, competitors and customers, 2. the company, competitors , customers and intermediaries (correct) 3. the company, competitors, state government, customers, and media 4. the company, competitors, customers and media. 1. Demography does not include 5. Lifestyle (correct) 1. Age 2. Occupation 3. Race
Lecture 6
1. A_____ consists of the people, equipment and procedures to gather, sort, analyze and distribute accurate information to marketing decision makers
2. Q2 Which of the following is a problem with the using internal databases
3. Q3 The goal of ____ is to improve strategic decision making, access and track comp….
4. Q4 marketing research links the consumer, customer and public…
5. Q5 What are the four steps, in order, of the marketing research process?
6. Q6 What is the often the hardest step in the marketing research process?
7. Q7 The objective of ___ is to gather preliminary information that will help define the problem and suggest reasons
8. Q8 Researchers usually start with ___ when developing the research plan
9. Q9 The three types of research approach and marketer may use are ___<____< and ____
10. Q10 One of the biggest challenges facing marketing researchers today is that some consumers believe collecting
Lecture 7
1. The External factors that influence consumer behaviour are
2. Which of the following are examples of motivational cues
3. The process of selecting, organizing and interpreting information to form a meaning full picture of the world is referred to as____
4. 3 perceptual processes are selective___ selective____ and selective_____
5. When a