With the Name of Allah WHO is most loving and the Merciful!
Praise to Allah, Lord of the creation, the Compassionate, the Merciful, the King of the judgment day! You alone. We pray, and to you alone. We pray for help, guide us to straight path, the path of those whom you have favored, not neither of those who have incurred your wrath, nor of those who gone astray. (Al Quran)
ACKNOWLEDGEMENT
We are gratified with the core of our heart to
“Almighty Allah” who made it possible tocomplete this project.We specially thanks to very loving and caring teacher
Hanif Shahzad and friends notonly encourage us, guide us and pray us every timeWe must take this opportunity to full great pleasure to our teacher of Marketing
Hanif Shahzad for their continuous encouragement support and lead toward the project. We would like to highly acknowledge and appreciate Mr. Asif Khan Team leader Mobilink direct Sales Islamabad and his team members for their continuous assistance, personal attention, encouragement and support which made more eligible to be confidentabout this project.We highly thankful to all Mobilink staff members by providing that help us and make this project possible.
MANAGEMENT
President and CEO
Rashid Khan
Chief Strategy Officer
Tariq Rashid
Vice President Sales & Distribution
Bilal Munir Sheikh
Vice President Customer Care
Irfan Akram
Vice President Corporate Affairs
Agha Qasim
Chief Technical Officer
Ramy Reyad Kamel
Vice President Marketing
Jahanzeb Taj
Chief Information Officer
Irfan Farooq
Head of Human Resources & Administration
Sadia Ahmad
Chief Financial Officer
Andis Locmelis
Head of Business Analysis and Planning
Farid Ahmed
INTRODUCTION
Pakistan Mobile Communications Limited (PMCL) better known as Mobilink GSM is a telecommunication service provider in Pakistan. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc., later it was sold to Orascom,