Marketing Research
Marketing Management 1
Inding, Jillian Rae T. Mr. Milbert Dialogo
BSBA-3 June 25, 2013
Marketing Research The Inding Store is part of the Miscellaneous Section found inside the Carmen Public Wet Market in Carmen, Cagayan de Oro City. It is a retailer of many products mainly condiments. It repacks sugar, oil, soy sauce and other goods into smaller sizes and sells them individually. They also sell in bulk and big volumes. Their product inventory include the following: A kilo of soy sauce with the prices 24php for Silver Swan and 7php for the ordinary Fuji. They also white sugar with 45php per kilo and brown sugar for 33php. Their corn starch sells at 40php per kilo and ketchup at 26php per kilo. Salt is sold for 7php a kilo and oil for 48php. Third class flour is sold for 35php per kilo and 40php for first class. The vinegar sells at 7per kilo. They also sell in smaller volumes of one fourth kilo and one half kilo. Their vetsin prices range from 2php to 10php depending on its size. They sell some Nestle products like Magic Sarap for 3php and Knorr Sinigang Sampalok for 12php. They also sell different sizes of shopping bags for 18php to 38php. They have small bags for iced water as well. They rent two small stalls where they store, re-pack and display their products. They pay 29php per day as their rental fee.
The goods they sell are usually bought in large volumes. They need to re-pack these into smaller kilograms. The use durable transparent plastic cellophanes, making sure that they are re-packing in a clean environment. When bought, the packs are wrapped in newspaper and put in shopping bags for easy carrying. If the good bought is a liquid, then they are put in containers. They do not have a logo nor is it printed because they only operate inside the public market therefore it is a small business.
The store does not do much promotion because they only own a small business. Though during the Christmas season, they give out calendars
Inding, Jillian Rae T. Mr. Milbert Dialogo
BSBA-3 June 25, 2013
Marketing Research The Inding Store is part of the Miscellaneous Section found inside the Carmen Public Wet Market in Carmen, Cagayan de Oro City. It is a retailer of many products mainly condiments. It repacks sugar, oil, soy sauce and other goods into smaller sizes and sells them individually. They also sell in bulk and big volumes. Their product inventory include the following: A kilo of soy sauce with the prices 24php for Silver Swan and 7php for the ordinary Fuji. They also white sugar with 45php per kilo and brown sugar for 33php. Their corn starch sells at 40php per kilo and ketchup at 26php per kilo. Salt is sold for 7php a kilo and oil for 48php. Third class flour is sold for 35php per kilo and 40php for first class. The vinegar sells at 7per kilo. They also sell in smaller volumes of one fourth kilo and one half kilo. Their vetsin prices range from 2php to 10php depending on its size. They sell some Nestle products like Magic Sarap for 3php and Knorr Sinigang Sampalok for 12php. They also sell different sizes of shopping bags for 18php to 38php. They have small bags for iced water as well. They rent two small stalls where they store, re-pack and display their products. They pay 29php per day as their rental fee.
The goods they sell are usually bought in large volumes. They need to re-pack these into smaller kilograms. The use durable transparent plastic cellophanes, making sure that they are re-packing in a clean environment. When bought, the packs are wrapped in newspaper and put in shopping bags for easy carrying. If the good bought is a liquid, then they are put in containers. They do not have a logo nor is it printed because they only operate inside the public market therefore it is a small business.
The store does not do much promotion because they only own a small business. Though during the Christmas season, they give out calendars