Marketing Research
Chapter I
Executive Summary This chapter, Executive summary, will outline the whole Marketing Plan. It will give the brief overview of the different chapters and their contents within the research paper.The Second Chapter, Corporate connection, we will be showing the different commissaries of Bruno and Diego, from where they get their shipments of meat, drinks and vegetables that they serve within their establishments. The Third Chapter, Environmental Analysis and Forecasting, in this chapter we will be discussing the SWOT Analysis of Bruno and Diego grill. Their Strengths, Weaknesses, Opportunities and their threats. This chapter also includes the competitor’s analysis in which the researchers will be showing the different competitors from the first level to the fourth level. This chapter will also include the product analysis that will include its Core product, Facilitating product, Supporting product and Augmented product of Bruno and Diego. It will also include the Customer analysis, their demographics and the Environmental analysis.The Fourth Chapter, Segmentation and Targeting, will include the different segments of the market in which the researchers would identify their current market and target market based on the results of the survey.The Fifth Chapter, Next Year’s Objectives and Quotas, will include the establishments long term goals, short term goals, marketing objectives as well as the sales objectives and quotas for Bruno and Diego grill after five to ten years. The Sixth Chapter, Action Plans: Strategies and Tactics will include the different plans that the researchers would like to recommend in order to improve the sales of Bruno and Diego. The Seventh Chapter, Resources Needed to Support Strategies and Meet Objectives, this chapter will mention the different resources needed to support the plans that was discussed at the previous chapter, Action Plans. The Eighth Chapter, Marketing Control, will mention the reserve or backup plan for Bruno
Executive Summary This chapter, Executive summary, will outline the whole Marketing Plan. It will give the brief overview of the different chapters and their contents within the research paper.The Second Chapter, Corporate connection, we will be showing the different commissaries of Bruno and Diego, from where they get their shipments of meat, drinks and vegetables that they serve within their establishments. The Third Chapter, Environmental Analysis and Forecasting, in this chapter we will be discussing the SWOT Analysis of Bruno and Diego grill. Their Strengths, Weaknesses, Opportunities and their threats. This chapter also includes the competitor’s analysis in which the researchers will be showing the different competitors from the first level to the fourth level. This chapter will also include the product analysis that will include its Core product, Facilitating product, Supporting product and Augmented product of Bruno and Diego. It will also include the Customer analysis, their demographics and the Environmental analysis.The Fourth Chapter, Segmentation and Targeting, will include the different segments of the market in which the researchers would identify their current market and target market based on the results of the survey.The Fifth Chapter, Next Year’s Objectives and Quotas, will include the establishments long term goals, short term goals, marketing objectives as well as the sales objectives and quotas for Bruno and Diego grill after five to ten years. The Sixth Chapter, Action Plans: Strategies and Tactics will include the different plans that the researchers would like to recommend in order to improve the sales of Bruno and Diego. The Seventh Chapter, Resources Needed to Support Strategies and Meet Objectives, this chapter will mention the different resources needed to support the plans that was discussed at the previous chapter, Action Plans. The Eighth Chapter, Marketing Control, will mention the reserve or backup plan for Bruno