Preview

Marketing research in medical fields

Better Essays
Open Document
Open Document
1213 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing research in medical fields
world ,is driving the need for low cost , high quality imaging service.The miniaturization of signal processing electronics continues to reduce the size of a ultrasound devices.

Medical companies are manufacturing abroad in order to maximize product quality while keeping costs down. Global diagnostic imaging market is now sharing a significant pie of the medical device industry with increasing awareness about the early screening of disease. This has also compelled many players to invest in research as the market is witnessing obsolete technology.
. The compact ultrasound, which can now handle imaging applications that previously required a conventional machine, Systems already available are just as small and light as notepads, laptop computers, or briefcases, but they are nowhere close to what some radiologists visualize: a device as small as a stethoscope, with a little screen, that is no larger than a PDA. Most clinicians and manufacturers make a distinction between portable ultrasound systems, which are laptoplike units weighing 10 to 30 pounds, and true handheld devices: pocket-sized imaging instruments that weigh no more than 3 pounds. The concept for both types, however, is the same-a miniaturized ultrasound scanner that can be easily carried and taken almost everywhere.
"We serve five major core markets: radiology-including interventional radiology-ob/gyn, cardiology, surgery, and emergency medicine," said Dan Walton, vice president and general manager of SonoSite.
Current-generation devices combine portability and ease of use with some of the high-end systems' most popular features, such as color and power Doppler, as well as linear, phased-array, and intravaginal probes. Medison's new handheld device, the Pico, includes black-and-white display; color, power, and spectral Doppler imaging; and even a 3D component
Powerful and innovative as they are, handheld ultrasound systems cannot yet match the power and image resolution capabilities of high-end

You May Also Find These Documents Helpful

  • Powerful Essays

    In the medical field, new developments and techniques are discovered and improved everyday. The medical field has always brought together the brightest and best of society to help those in need along with making and using the tools provided to help patients. Diagnostic medical sonography is one of the many advanced technological tools that is used today to help capture live images of the inside of the body, seek out problems, and diagnose patients. Seeing that this modern technology is used often today, there are various job opportunities for this area of study, a very intricate way of how it works along with what is studied, and there are multiple ways as…

    • 1425 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    The Ultrasound System equipment was purchased using an operating lease, and that was the best option for the organization. The lower upfront payment and lower monthly installments of an operating lease will benefit the organization. The upgrade option under the operating lease is also beneficial to the organization due to the high level changes in technology. Furthermore, while the organization may pay more over a period of time for an operating lease, they will always keep up-to-date with advancements in technology which is most important for quality patient care.…

    • 1016 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Bus 505

    • 490 Words
    • 2 Pages

    The advantages of purchasing low-end versus high-end PDA devices for the medical center physicians are that from the PDA device on a low-end of quality of and price would allow the administrator to comply with his budget. However, the disadvantages are that with a PDA device on a low-end of quality an there is a higher level of security risk and a physicians are limited to certain functions due to the lower quality of software which in the end could actually result in others costs fixing and aide issues cause by these limitations.…

    • 490 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ultrasound technicians, or sonographers, generate diagnostic images for physicians through the use of high-pitched sound waves. These ultrasonic frequencies are affected by the density of the tissues they 're travelling through, and computer processors inside the ultrasound unit interpret the echoes to create a visual image of the tissues. Sonography is one of the highest-paid professions open to those without a bachelor 's degree.…

    • 1858 Words
    • 8 Pages
    Good Essays
  • Better Essays

    Yes, she believes this field is growing and expanding. She believes this is happening because there are many specialties of ultrasound, and because good sonographers are in high demand. 9. Is this a secure field?…

    • 1008 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Nut Task2

    • 1026 Words
    • 5 Pages

    Handheld devices would benefit the quality of care in the facility by preventing medication errors, rapid response would increase in that the results from tests run or changes in status would be sent directly to the doctor rather than waiting for them to get to a computer. Data management and accessibility would also be more streamlined since everything would be at your fingertips at any time. This all helps in quality of care in a facility. (Geogiou, Westbrook & Prgomet, 2009)…

    • 1026 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    New to Health Care HCS/212 August 14, 2013 Dana Jankus New to Health Care In the past 20 years, there has been a huge growth of digital radiology in various organizationsThe article in general was written back in April 2000. It discusses about clinical trial with the digital radiology specifically using the Xplore 1000 digital system. In the year 2000, a chiropractor was the first to install this particular system for commercial use. There was an improvement in diagnostic and clinical information. Patients were getting faster results and getting a better understanding of their condition. One benefit of digital x-ray has become common in most hospitals and clinics is that it creates a digital picture archive within hospital communication systems allowing doctors to have easy access their patient images. It is designed to replace film in just about any existing X-ray imaging equipment used today and does not require film developers, processing chemicals or storage space. Another benefit is that digital X-ray images can be obtained almost instantly and their resolution, contrast and clarity are at least as good as those of film (Kermode-Scott,2000). Conventional film can take generally 10-15 minutes to process. Its takes up a large amount of time and the processing chemicals can be a bit much to deal with. Digital imaging is also being touted for its ability to capture more information than film. For example, radiologists can view New to Health Care the lungs, heart, bones and a pacemaker from one shot rather than the multiple shots required by conventional radiographs (Kermode-Scott, 2000). Digital imaging would change the office and for the better. We would not need the tall giant-sized book shelves to hold the x-rays films we have in envelopes. We would have so much more space. The office would save paper because we would not have to file x-ray reports with the films. We can do everything from the desktop computer. Also a big plus to digital imaging…

    • 682 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marzano unit 5

    • 1587 Words
    • 7 Pages

    Compare and Contrast the following: X-Ray, Digital Subtraction Angiography, PET, Ultrasound, and MRI in terms of uses, how they work, etc.…

    • 1587 Words
    • 7 Pages
    Good Essays
  • Good Essays

    A large part of this is the baby boomer generation. This specific group is growing older and ultrasound is needed to help diagnose conditions like blood clots and heart disease (Diagnostic). Since these problems are likely to arise, sonograms can be an essential tool in finding a diagnosis. More individuals are getting health insurance due to federal health care reforms. Sonographers will be needed to operate the sonogram equipment (Diagnostic). The Affordable Care act, along with changes to insurance policies have shifted the focus to less costly services that do not degrade healthcare quality (Five). Ultrasonic scans can meet both of those needs (5). Requirements made by the Affordable care act make health insurance companies have to cover childbirth and pregnancy related events (Five). Sonographers assist physicians in diagnosing serious health conditions, which abundantly benefits society (Faren). Ultrasonic imaging is expected to grow very quickly and new procedures are being devolved. This allows areas of the body, where sonograms are not normally used, to be imaged (Editors). Sonographer’s work helps doctors and patients track the development of a baby up until birth (Faren). There has been a shift from hospitals towards outpatient care in doctors’ offices and clinics due to changes to the healthcare industry (Five). Ultrasound technicians find enjoyment in…

    • 1291 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Department of Labor. As the medical field expands there becomes an increased need for sonographers. The Bureau of Labor Statistics, U.S. Department of Labor “Employment of diagnostic medical sonographers is expected to grow by 44% between 2010 and 2020”, much faster than the average for all occupations. If the ultrasound tech is certified in more than one field they will have greater job opportunities. They also receive great health benefits plus there will always be a need for them with the expanding health care industry. “Most full-time sonographers work about 40 hours a week; they may have evening weekend hours and times when they are on call and must be ready to report to work on short notice”, as noted by the Commission on Accreditation of Allied Health Education Programs. They also spend a majority of the time on their feet and at times must to be able to physically lift or move a patient in order to provide proper care to achieve adequate ultrasound results. InnerBody claims “Most sonographers (about 60 percent) work in hospitals. Others work in doctors’ offices, diagnostic facilities and outpatient centers”. Because they spend most of their time working one on one with their patients, they must have good communication and interpersonal skills in combination with a good bedside manner in order to…

    • 1159 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Ultrasound tech is a job that isn’t very common in the medical field. There is always an opportunity for this job.…

    • 421 Words
    • 2 Pages
    Good Essays
  • Good Essays

    To get started, an ultrasound technician (which is also called a diagnostic medical sonographer) uses high-frequency sound waves that create images of soft tissue in a patient’s body. The ultrasound waves create the sonogram. Then Physicians…

    • 982 Words
    • 4 Pages
    Good Essays
  • Good Essays

    While interviewing Dr. Nowak, an ultrasound technician, I gathered a lot of information useful in choosing a career. Dr. Nowak explained to me many aspects of being an ultrasound technician. During this interview I have learned that you to take a least 4 years of college. I learned what ultrasound technician do and the ultrasound technician scans pregnant women’s and also they scan other parts of your body’s. It is not hard to find a job and…

    • 1058 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Sonography Career

    • 1092 Words
    • 5 Pages

    Sonography has different types of sonograms in which I can specialize. There are eight types of diagnostic ultrasounds specialties, but there are three which are the common practiced: abdominal, obstetric and gynecologic, and cardiac (Craig 152). This is great for me, because obstetric and gynecologic is the type of ultrasound I would like to specialize. Also, since this type of ultrasound is one of the most common I think it will be easier find a job in this field.…

    • 1092 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Zumwald Case Study

    • 469 Words
    • 17 Pages

    Zumwald Case Study Zumwald produces and sells a range of medical diagnostic imaging systems, biomedical test equipment and instrumentation. The company has 6 divisions. The case mainly deals with three of its divisions namely: Imaging Systems Division (ISD), Heidelberg division and ECD (Electronic Components division). In 2001, ISD designed a new ultrasound imaging system knows as the X73.…

    • 469 Words
    • 17 Pages
    Satisfactory Essays