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Marketing Segmentation and Product Positioning

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Marketing Segmentation and Product Positioning
Marketing Segmentation and Product Positioning
Strayer University
Marketing Management - 500

Discuss the company’s advertising strategy and how it aligns with its marketing goals. Any size business that has a need to continually obtain or hang on to customers should have a strategic marketing plan. The real value of a marketing plan is not the finished paper document. It is the process of critically analyzing the organization’s infrastructure; studying its external marketplace; and developing a series of campaigns to reach a specific target market. The main goal of Glory of Paradise Wedding, Inc is to attract couples who want to have a destination wedding that will unique and memorable. Glory of Paradise Wedding, Inc will have to cover every single point and be very clear about what the bride and groom wants. Glory of Paradise Wedding, Inc goal is build a good rapport with the venue owners and other suppliers that the bride and groom have hired and then make sure that all who is involved in the wedding planning is there to do their job.
To advertise Glory of Paradise Wedding, Inc the business will have to be exactly clear about the type of service that we offer and the type of couples we want to work with. Calling my self a destination wedding planner means different things to different people couples. It will be very important that couples understand that Glory of Paradise Wedding, Inc specialize in destination weddings Jamaica, Mexico and Hawaii. Glory of Paradise Wedding, Inc will target middle-to- upper middle class couple. This group is most able to afford a destination wedding and will want someone to make all the plans for their destination wedding due to not having the time to plan their wedding. Glory of Paradise Wedding, Inc
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