Marketing Strategies of Telecom Sector
Executive summary:
We are in the era of entertainment through mobile handsets. Downloading a ring tone, watching your favourite movies of tracking cricket score, sending messages, doing internet and chating the list of activity that you can do using your cell phone is endless. To supplement stagnant voice revenues cellular operator are now turning to VAS to boost revenues in both data and value added voice service. Airtel, Vodafone and Idea have deep rooted presence in the Indian telecom sector through their wide product offerings and excellent distribution networks. The real aim of this project is to study the effectiveness and responses towards marketing strategies adopted by Airtel, Vodafone and Idea. But many sub objectives are also included under this project so as to make it comprehensive one.
The internal study of companies- history, vision, business areas etc. to analyse how well poised the company are to compete or rather just exist in the market that is providing itself to be the most competitive in post liberalization Indian economy.
Primary data will be collected by designing the customer survey questionnaires’ with a sample size of 150 respondents’. This survey is to be conducted in Fatehgarh sahib; secondary data will be collected through websites, articles, journals etc. The appropriate statistical tools’ will be used according to my study.
INTRODUCTION
TELECOM SECTOR IN INDIA
Than 125 million telephones network is one of the largest communication networks in world, which continues to grow at a blistering pace
The rapid growth in telecom sector can be attributed to the various pro-active and positive policy measures taken by the government as well as the dynamic and entrepreneurial spirit of the various telecom service providers both in private and public sector. The telecom sector has shown impressive growth during the past decade. Today, more
Two striking features of the growth viz. increasing preference for mobile phones and higher
We are in the era of entertainment through mobile handsets. Downloading a ring tone, watching your favourite movies of tracking cricket score, sending messages, doing internet and chating the list of activity that you can do using your cell phone is endless. To supplement stagnant voice revenues cellular operator are now turning to VAS to boost revenues in both data and value added voice service. Airtel, Vodafone and Idea have deep rooted presence in the Indian telecom sector through their wide product offerings and excellent distribution networks. The real aim of this project is to study the effectiveness and responses towards marketing strategies adopted by Airtel, Vodafone and Idea. But many sub objectives are also included under this project so as to make it comprehensive one.
The internal study of companies- history, vision, business areas etc. to analyse how well poised the company are to compete or rather just exist in the market that is providing itself to be the most competitive in post liberalization Indian economy.
Primary data will be collected by designing the customer survey questionnaires’ with a sample size of 150 respondents’. This survey is to be conducted in Fatehgarh sahib; secondary data will be collected through websites, articles, journals etc. The appropriate statistical tools’ will be used according to my study.
INTRODUCTION
TELECOM SECTOR IN INDIA
Than 125 million telephones network is one of the largest communication networks in world, which continues to grow at a blistering pace
The rapid growth in telecom sector can be attributed to the various pro-active and positive policy measures taken by the government as well as the dynamic and entrepreneurial spirit of the various telecom service providers both in private and public sector. The telecom sector has shown impressive growth during the past decade. Today, more
Two striking features of the growth viz. increasing preference for mobile phones and higher
Bibliography: AMIT ROHILLA 09312821376 rohilla_amit@yahoo.co.in amit9812205239@gmail.com