Marketing Strategies of G'Five and Apple
|Marketing Strategies of G’FIVE & Apple |July 30 |
| |2011 |
| | |
[pic]
Symbiosis Institute of Telecom Management
Table of Contents
1. Abstract 3
2. Introduction 4
2.1 Years 2000 – 2003 5
2.2 Years 2004 – 2006 6
2.3 Years 2007 – 2009 7
2.4. Year 2010 9
2.5.The Current Indian Market Scenario 9
3. Motorola: From a market leader to its downfall in ten years 12
3.1. Overview 12
3.2. Successful Years: 2000 to 2007 13
3.3 The Fall 14
3.4 Current Status 19
4. The Apple iPhone: A Leader in Innovation 21
4.1. Overview 21
4.2. Entry into the Mobile Phone Market 21
4.3. Segmentation Strategy of Apple iPhone 22
4.4. Features of iPhone 22
4.5.Market of iPhone in 2011 23
4.6. Apple in India 24
4.7.Future of iPhone 27
5. Rise Of G’FIVE 28
5.1 Segmentation Strategy of G’FIVE 31
5.2 Targeting Strategy of G’FIVE 32
5.3. Positioning 32
6. Conclusion 34
7. References 35
Abstract
Over the last decade the mobile handset market has seen tremendous changes both at the global and the Indian stage. The expanding consumer base and their ever-changing demands have forced the vendors to come up with innovative and differentiating marketing strategies. Established market leaders of the past, like Motorola and Sony Ericsson have slipped, and their positions have been taken up by industry innovators (Apple & Samsung) or by providers of cost-competitive technologies and variety (G’five, Micromax).
Today handset companies are employing marketing strategies targeting specific segments of the user base. The report will discuss how the mobile handset market has transitioned over the
| |2011 |
| | |
[pic]
Symbiosis Institute of Telecom Management
Table of Contents
1. Abstract 3
2. Introduction 4
2.1 Years 2000 – 2003 5
2.2 Years 2004 – 2006 6
2.3 Years 2007 – 2009 7
2.4. Year 2010 9
2.5.The Current Indian Market Scenario 9
3. Motorola: From a market leader to its downfall in ten years 12
3.1. Overview 12
3.2. Successful Years: 2000 to 2007 13
3.3 The Fall 14
3.4 Current Status 19
4. The Apple iPhone: A Leader in Innovation 21
4.1. Overview 21
4.2. Entry into the Mobile Phone Market 21
4.3. Segmentation Strategy of Apple iPhone 22
4.4. Features of iPhone 22
4.5.Market of iPhone in 2011 23
4.6. Apple in India 24
4.7.Future of iPhone 27
5. Rise Of G’FIVE 28
5.1 Segmentation Strategy of G’FIVE 31
5.2 Targeting Strategy of G’FIVE 32
5.3. Positioning 32
6. Conclusion 34
7. References 35
Abstract
Over the last decade the mobile handset market has seen tremendous changes both at the global and the Indian stage. The expanding consumer base and their ever-changing demands have forced the vendors to come up with innovative and differentiating marketing strategies. Established market leaders of the past, like Motorola and Sony Ericsson have slipped, and their positions have been taken up by industry innovators (Apple & Samsung) or by providers of cost-competitive technologies and variety (G’five, Micromax).
Today handset companies are employing marketing strategies targeting specific segments of the user base. The report will discuss how the mobile handset market has transitioned over the
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