Promotion is the fourth marketing mix tool which includes all the activities that the company undertakes to communicate and promote its product to target market. Promotion mix is the specific blend of advertising, public relations, personal selling, and direct marketing tools that company uses to persuasively communicate customer value and build customer relationships.
For example, Tissot have using different type of advertise to abstract consumer to purchase our product. There a few types of advertise is broadcast, print, internet and outdoor. The most common sales are where by internet. Nowadays, the technology is more efficient and more high-tech. Everyday must have many people online to update their news so that our Tissot have share the new product and attach through online and let consumers updated. . Internet sales can came from different country or different state’s consumer to purchase such as from facebook, tweet, yahoo and etc. Besides that, advertisement also can split from broadcast and print the banners to help promote Tissot’s products.
Public relations involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories and events. Tissot, have find few of sponsorships to make a special events and also created a web pages for consumer to more know about Tissot. With the public relations, the special events have shown the important role that was every function of these events will have free a small gift to each consumer who attending the events as a souvenir. In addition, Tissort have created the web pages because if the web site has more views by consumer, the sponsorships will sponsor our product to brilliant student as a reward.
Personal selling is the personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships such as sales presentations, trade