Marketing Term Report on Shan
MARKETING TERM REPORT
BY
KHAN AKHTER RUMMAN
SHAN FOODS
ABOUT THE COMPANY:
Shan Foods came into existence in 1981 when it began operations from a single room as it was Shan Masala back then, launched full range of spices to cater to local public,due to its popularity Shan started exporting after a few years due to increased international popularity. But after sometime, the need to reposition the brand was felt. It needed to be repositioned as a food brand rather than a spice brand. Re-imaging the organization became necessary for re-positioning of the brand; it was a job well done and led to continued success of Shan on national and international fronts.
The name of Shan Foods has become synonymous with highest quality and exquisite taste. . There are six broad categories of varieties Shan deals in including recipe mixes, plain spices, dessert mixes. Shan Food’s vision is “to be a dominant global player in food products and socially responsible company that attains its quality standards so that Shan stands for tradition trust and good taste."
MARKETING STRATEGY:
DIFFERENTIATION OF PRODUCT: Shan is able to differentiate from its competitors through its added facilities of the V-look technology and the coal grinding technology is only an example to their dedication to provide nothing but the best to their consumers .It’s the world class quality that brings the blind trust of the consumers on Shan products that it will not only be hygienically prepared but would be secure from any harmful ingredients that loose spices offer.
TARGETED MARKET: Females aging from 18 to 45 years compose the main target market of Shan Foods. This is because of the reason that in our part of the world, women are mostly related to the food and cooking. Hence, Shan Foods develops products that are according the needs and wants of these women no matter if they are stay-at-home or working, single or married ones.
POSITIONING OF THE PRODUCT: Shan Foods position statement is “To the confident
BY
KHAN AKHTER RUMMAN
SHAN FOODS
ABOUT THE COMPANY:
Shan Foods came into existence in 1981 when it began operations from a single room as it was Shan Masala back then, launched full range of spices to cater to local public,due to its popularity Shan started exporting after a few years due to increased international popularity. But after sometime, the need to reposition the brand was felt. It needed to be repositioned as a food brand rather than a spice brand. Re-imaging the organization became necessary for re-positioning of the brand; it was a job well done and led to continued success of Shan on national and international fronts.
The name of Shan Foods has become synonymous with highest quality and exquisite taste. . There are six broad categories of varieties Shan deals in including recipe mixes, plain spices, dessert mixes. Shan Food’s vision is “to be a dominant global player in food products and socially responsible company that attains its quality standards so that Shan stands for tradition trust and good taste."
MARKETING STRATEGY:
DIFFERENTIATION OF PRODUCT: Shan is able to differentiate from its competitors through its added facilities of the V-look technology and the coal grinding technology is only an example to their dedication to provide nothing but the best to their consumers .It’s the world class quality that brings the blind trust of the consumers on Shan products that it will not only be hygienically prepared but would be secure from any harmful ingredients that loose spices offer.
TARGETED MARKET: Females aging from 18 to 45 years compose the main target market of Shan Foods. This is because of the reason that in our part of the world, women are mostly related to the food and cooking. Hence, Shan Foods develops products that are according the needs and wants of these women no matter if they are stay-at-home or working, single or married ones.
POSITIONING OF THE PRODUCT: Shan Foods position statement is “To the confident