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Reliance fresh
Company overview:
Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani.
Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division.
The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products.
A typical Reliance Fresh store is approximately 3000-4000 square feet and caters to a catchment area of 2–3 km.
Reliance Fresh was the first foray into retailing by the $25 billion behemoth known as Reliance Industries Limited.
There were three basic reasons for Reliance Industries Limited (RIL) choosing foods and vegetables for entering into retailing
First, it wanted to go after the very core of the great Indian retail
Opportunity. Food accounted for over two-thirds of the $200 billion Indian
Retail market and yet, it had seen hardly any penetration by modern retail so far.
Second, its aim was to build a high-profitability business and food was perhaps
The best place to start.
Third, the grossly inefficient food supply chain provided a well resourced and well managed organization like RIL with an opportunity to think of amending the flaws which would also make business sense. In the traditional supply chain in India, there were several intermediaries, who added their respective profit margin to the cost
Besides, there was huge wastage in transit. This offered potential for savings and profits and Reliance Fresh was a
Step in that direction.
Reliance fresh was founded on 30th October 2006 having its head quarter in Mumbai.
Vision: vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Fresh, a subsidiary of RIL, was set up to lead Reliance Group’s foray into organized retail.
Since
Company overview:
Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani.
Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division.
The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products.
A typical Reliance Fresh store is approximately 3000-4000 square feet and caters to a catchment area of 2–3 km.
Reliance Fresh was the first foray into retailing by the $25 billion behemoth known as Reliance Industries Limited.
There were three basic reasons for Reliance Industries Limited (RIL) choosing foods and vegetables for entering into retailing
First, it wanted to go after the very core of the great Indian retail
Opportunity. Food accounted for over two-thirds of the $200 billion Indian
Retail market and yet, it had seen hardly any penetration by modern retail so far.
Second, its aim was to build a high-profitability business and food was perhaps
The best place to start.
Third, the grossly inefficient food supply chain provided a well resourced and well managed organization like RIL with an opportunity to think of amending the flaws which would also make business sense. In the traditional supply chain in India, there were several intermediaries, who added their respective profit margin to the cost
Besides, there was huge wastage in transit. This offered potential for savings and profits and Reliance Fresh was a
Step in that direction.
Reliance fresh was founded on 30th October 2006 having its head quarter in Mumbai.
Vision: vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Fresh, a subsidiary of RIL, was set up to lead Reliance Group’s foray into organized retail.
Since