Marks and Spencer Report
Marks and Spencer Report
The retail industry is a very dynamic and fast changing sector as it is constantly trying to appeal to customers and compete with competition. It is regarded as highly commercial; driven by sales and profit. It is vital to monitor performance; the strengths and weaknesses as well as what the competitors are getting up to. Moreover, with constant changes of demand; customers expect new innovative products and services. Therefore, it becomes the company’s responsibility to develop it. Marketing is a key aspect to promoting any company and supplying the innovations to the public. I will be analysing Marks and Spencer (M&S) in order to show how they tackle these four areas.
Marks and Spencer has become one of the UK’s leading retailers with around 21 million customers visiting their store each week! It is renowned for its high quality and great value products including clothing and food. (Annual Report 2011)
To start off with, I will look at the revenue figures for the past 5 years to give a clearer idea of the progress M&S are having. From the bar chart on the left, it is apparent to see that there revenue has been increasing. 2008-2009; the period of recession saw a little increase in revenue. But revenue are at a peak this year with roughly 9750 million revenue.
Sale growth has also shown an upward trend as shown on the graph (right). It highlights the growth of sales, and indicates a less steep rise during recession. In 2011, Growth in Food and Clothing was 31%, however in 2007 growth was 16.8%
This pie chart shows the two main areas of M&S- Food and clothing. Food brings in 0.3Bn more revenue than clothing as shown on the pie chart. Food is fast selling, and it would seem logical for it to earn more revenue. M&S also provide financial and online services. They have achieved 6.1% sales growth in international markets.
Business strengths and weaknesses:
The M&S brand itself has become the
The retail industry is a very dynamic and fast changing sector as it is constantly trying to appeal to customers and compete with competition. It is regarded as highly commercial; driven by sales and profit. It is vital to monitor performance; the strengths and weaknesses as well as what the competitors are getting up to. Moreover, with constant changes of demand; customers expect new innovative products and services. Therefore, it becomes the company’s responsibility to develop it. Marketing is a key aspect to promoting any company and supplying the innovations to the public. I will be analysing Marks and Spencer (M&S) in order to show how they tackle these four areas.
Marks and Spencer has become one of the UK’s leading retailers with around 21 million customers visiting their store each week! It is renowned for its high quality and great value products including clothing and food. (Annual Report 2011)
To start off with, I will look at the revenue figures for the past 5 years to give a clearer idea of the progress M&S are having. From the bar chart on the left, it is apparent to see that there revenue has been increasing. 2008-2009; the period of recession saw a little increase in revenue. But revenue are at a peak this year with roughly 9750 million revenue.
Sale growth has also shown an upward trend as shown on the graph (right). It highlights the growth of sales, and indicates a less steep rise during recession. In 2011, Growth in Food and Clothing was 31%, however in 2007 growth was 16.8%
This pie chart shows the two main areas of M&S- Food and clothing. Food brings in 0.3Bn more revenue than clothing as shown on the pie chart. Food is fast selling, and it would seem logical for it to earn more revenue. M&S also provide financial and online services. They have achieved 6.1% sales growth in international markets.
Business strengths and weaknesses:
The M&S brand itself has become the