Marlboro advertisement
First of all I would like to say that the ideas and symbols behind Marlboro cigarettes are so much clever than you can ever imagine. We all know that cigarettes are harmful however so many people around us keep on smoking. Have you ever thought why do smokers persist in smoking or how did this cigarette addiction start? Well, answer has been hidden in their advertisements.
Check some of Marlboro’s old advertisements from 1970s; obviously you can see a cowboy whom also known as “Marlboro man” smoking his cigarette while riding his horse through the sunset after a long day. Now look closer, try to see what is the story behind this image. Cowboys are basically American myths that are popular by being strong and powerful so Marlboro cigarettes are addressing your subconscious. Their aim is to make you think that you can look tough by these cigarettes. Furthermore, if you ask why do they use only male cowboys the answer is pretty simple, Marlboro cigarettes has a heavier taste compared to other brands, consequently they highlighting that the heavy tastes appeals to males so that the masculinity. According to this we can say that males are their common audience.
Their slogan “Come to where the flavor is. Marlboro Country.” Essentially, they are setting Marlboro smokers aside, emphasizing that if you are smoking Marlboro you are different from others, more special. In fact, key word in this slogan is “country” because this word forms a subliminal message to you which makes you think there is a community of Marlboro smokers. Another keyword you can think of is “flavor” because everybody knows their flavor is heavier thus they are tempting you by the taste.
The font of the slogan suggests us western movies which were pretty popular back in 1970s. This can be referred to cowboys as well.
There are three types of Marlboro; Marlboro red pocket, Marlboro Lights yellow pocket, Marlboro Menthol green pocket. The truth is, the colors of each of them have been linked with
Check some of Marlboro’s old advertisements from 1970s; obviously you can see a cowboy whom also known as “Marlboro man” smoking his cigarette while riding his horse through the sunset after a long day. Now look closer, try to see what is the story behind this image. Cowboys are basically American myths that are popular by being strong and powerful so Marlboro cigarettes are addressing your subconscious. Their aim is to make you think that you can look tough by these cigarettes. Furthermore, if you ask why do they use only male cowboys the answer is pretty simple, Marlboro cigarettes has a heavier taste compared to other brands, consequently they highlighting that the heavy tastes appeals to males so that the masculinity. According to this we can say that males are their common audience.
Their slogan “Come to where the flavor is. Marlboro Country.” Essentially, they are setting Marlboro smokers aside, emphasizing that if you are smoking Marlboro you are different from others, more special. In fact, key word in this slogan is “country” because this word forms a subliminal message to you which makes you think there is a community of Marlboro smokers. Another keyword you can think of is “flavor” because everybody knows their flavor is heavier thus they are tempting you by the taste.
The font of the slogan suggests us western movies which were pretty popular back in 1970s. This can be referred to cowboys as well.
There are three types of Marlboro; Marlboro red pocket, Marlboro Lights yellow pocket, Marlboro Menthol green pocket. The truth is, the colors of each of them have been linked with