Marriott Cost of Capital Lodging Division
Tax Rate
0.44
Equity Beta
D/D+S
Lodging
Hilton
Holiday
La Quinta
Ramada
Average
0.76
1.35
0.89
1.36
1.09
14%
79%
69%
65%
0.5675
S/D+S
86%
21%
31%
35%
0.4325
D/S
Unlevered Beta
0.16
3.76
2.23
1.86
2.00
0.65
0.28
0.28
0.48
0.42
Target D/D+S
Target D/S Levered Beta
74%
2.85
1.62
Costs of Equity:
Rf
Lodging
MRP
8.95%
7.43%
Beta
Requity
1.62 21.02%
Costs of Debt:
Rf
Lodging
8.95%
Spread
Tax rate Rdebt(1-T)
1.10%
0.44 0.0563
WACCs:
Lodging
Target D/D+S Rdebt(1-T) S/D+S Requity WACC
74%
0.0563
26% 21.02%
9.63%
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Sales Weighted Levered Beta
1.56