Mars Inc
Mars Inc.
1 - COMPANY BACKGROUND
Mars, Incorporated (Mars or “the company”) is a privately-held company, primarily engaged in the manufacture and sale of confectionary products, pet food products, drinks and staple foods. The company operates in about 68 countries worldwide. It is headquartered in McLean, Virginia and employs about 65,000 people.
The company's net sales are estimated to be around $30,000 million. Mars is a private company and has not released its annual report. Therefore, its financial details are not available.
Mars produces and distributes branded snack foods, main meal foods, drinks and pet care products. It also makes drink vending equipment and electronic automated payment systems. The company operates more than 130 factories, in about 75 countries worldwide.
The company operates through six business segments: chocolate; petcare; Wrigley gum and confections; food; drinks; and symbioscience.
The company's chocolate segment operates under brand names such as M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix. The major brands under the petcare segment include Pedigree, Whiskas, Sheba, Cesar and Royal Canin. In the
Wrigley gum and confections segment, the company owns Extra, Orbit, Doublemint, Skittles, Starburst and Altoids. The company operates its food segment under the Uncle Ben's, Dolmio, Seeds of Change, Ebly and Masterfoods brand names.
Its drinks segment includes Klix and Flavia brands. Furthermore, the company's symbioscience segment owns brands such as Wisdom Panel MX, Seramis and Cocoapro.
2 - SWOT ANALYSIS
Mars is a privately-held company, primarily engaged in the manufacture and sale of confectionary products, pet food products, drinks and staple foods. The company owns an extensive portfolio of products and brands that it offers through its six segments including chocolate, petcare, Wrigley gum and confections, food, drinks, and symbioscience. The extensive product portfolio of Mars helps it to cater to the needs
1 - COMPANY BACKGROUND
Mars, Incorporated (Mars or “the company”) is a privately-held company, primarily engaged in the manufacture and sale of confectionary products, pet food products, drinks and staple foods. The company operates in about 68 countries worldwide. It is headquartered in McLean, Virginia and employs about 65,000 people.
The company's net sales are estimated to be around $30,000 million. Mars is a private company and has not released its annual report. Therefore, its financial details are not available.
Mars produces and distributes branded snack foods, main meal foods, drinks and pet care products. It also makes drink vending equipment and electronic automated payment systems. The company operates more than 130 factories, in about 75 countries worldwide.
The company operates through six business segments: chocolate; petcare; Wrigley gum and confections; food; drinks; and symbioscience.
The company's chocolate segment operates under brand names such as M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix. The major brands under the petcare segment include Pedigree, Whiskas, Sheba, Cesar and Royal Canin. In the
Wrigley gum and confections segment, the company owns Extra, Orbit, Doublemint, Skittles, Starburst and Altoids. The company operates its food segment under the Uncle Ben's, Dolmio, Seeds of Change, Ebly and Masterfoods brand names.
Its drinks segment includes Klix and Flavia brands. Furthermore, the company's symbioscience segment owns brands such as Wisdom Panel MX, Seramis and Cocoapro.
2 - SWOT ANALYSIS
Mars is a privately-held company, primarily engaged in the manufacture and sale of confectionary products, pet food products, drinks and staple foods. The company owns an extensive portfolio of products and brands that it offers through its six segments including chocolate, petcare, Wrigley gum and confections, food, drinks, and symbioscience. The extensive product portfolio of Mars helps it to cater to the needs