Maslow's and Hertzberg's Analysis on Cisco
Introduction
It is important for companies, especially for one that is rapidly expanding and continuously reorganizing itself, to gradually motivate its staff so as to stay ahead of its competitors and to give the best product experience to its customers and consumers. Motivation is the psychological feature that arouses an organism to action toward a desired goal; the reason for the action; that which gives purpose and direction to behavior (Miller A, George, Fellbaum, Christiane, Tengi, Randee, Langone, Helen. (2009). Define Motivation. Available: http://wordnetweb.princeton.edu/perl/webwn?s=motivation. Last accessed 03 Jan 2009.). Companies constantly face the key issue of motivation while trying to re-brand itself or switch its focus to a different product. The purpose of this analysis is to examine the use of behavioral viewpoints of Abraham Maslow and Frederick Hertzberg to a company like Cisco and apply these theories so as to contribute to Cisco 's development as a whole.
Issues that will be discussed are the two types of behavioral viewpoints namely, Maslow 's hierarchy-of-needs theory and Hertzberg 's two-factor theory, compare these two theories and apply them to analyse the motivation needs of people in a company like Cisco.
Maslow 's hierarchy-of-needs theory
According to Maslow 's hierarchy-of-needs theory (Maslow, in Bartol 2008), individual needs form a five-level hierarchy. Each level is dependant on the previous one and the hierarchy cannot exist if one is absent. When all levels of the hierarchy exist and are met, the individual is said to be highly motivated and are able to reach their full potential.
In this hierarchy, the base of it forms the individual 's psychological needs which is the key factor for survival. Examples of this can be in the form of basic pay, food, water and shelter. Next, the individual is concerned with their safety and security needs so as to feel confident, secure and free from threats in their jobs.
It is important for companies, especially for one that is rapidly expanding and continuously reorganizing itself, to gradually motivate its staff so as to stay ahead of its competitors and to give the best product experience to its customers and consumers. Motivation is the psychological feature that arouses an organism to action toward a desired goal; the reason for the action; that which gives purpose and direction to behavior (Miller A, George, Fellbaum, Christiane, Tengi, Randee, Langone, Helen. (2009). Define Motivation. Available: http://wordnetweb.princeton.edu/perl/webwn?s=motivation. Last accessed 03 Jan 2009.). Companies constantly face the key issue of motivation while trying to re-brand itself or switch its focus to a different product. The purpose of this analysis is to examine the use of behavioral viewpoints of Abraham Maslow and Frederick Hertzberg to a company like Cisco and apply these theories so as to contribute to Cisco 's development as a whole.
Issues that will be discussed are the two types of behavioral viewpoints namely, Maslow 's hierarchy-of-needs theory and Hertzberg 's two-factor theory, compare these two theories and apply them to analyse the motivation needs of people in a company like Cisco.
Maslow 's hierarchy-of-needs theory
According to Maslow 's hierarchy-of-needs theory (Maslow, in Bartol 2008), individual needs form a five-level hierarchy. Each level is dependant on the previous one and the hierarchy cannot exist if one is absent. When all levels of the hierarchy exist and are met, the individual is said to be highly motivated and are able to reach their full potential.
In this hierarchy, the base of it forms the individual 's psychological needs which is the key factor for survival. Examples of this can be in the form of basic pay, food, water and shelter. Next, the individual is concerned with their safety and security needs so as to feel confident, secure and free from threats in their jobs.
References: Miller A, George, Fellbaum, Christiane, Tengi, Randee, Langone, Helen. (2009). Define Motivation. Available: http://wordnetweb.princeton.edu/perl/webwn?s=motivation. Last accessed 03 Jan 2009. Maslow, in Bartol 2008, p.446 Kaliprasaad 2006 Hertzberg, in Bartol 2008, p.448 The Economist, 2009 Dupont-Day, D. (2009). Managers: How to motivate your employees at work . Available: http://www.helium.com/items/806724-managers-how-to-motivate-your-employees-at-work. Last accessed 03 Jan 2009 Elite, J. (2009). Managers: How to motivate your employees at work . Available: http://www.helium.com/items/1566622-how-to-motivate-your-employees. Last accessed 03 Jan 2009