Maslow S Hierarchy Of Needs Paper
The Concept of Maslow’s Hierarchy of Needs
Abraham Maslow developed the theory of human motivation called Hierarchy of Needs. It suggested that people need to be satisfied by all physiological needs before move on other high-order needs. I learned this concept in my secondary school which introduced how Hierarchy of Needs can be used in business management. At that moment, I can’t realize how this concept can be applied to manage people in companies, since I was student. It was difficult for me to imagine how this theory can be practically applied in the business world. When I study Consumer Behavior in this master course, it arouses my interest to understand that this theory can be applied to interpreting how consumer goods and services can be perceived as satisfying different levels of needs of consumers. In reality, many marketing strategies are used this concept to reflect in different advertisements.
Maslow’s hierarchy of needs looks like in the shape of a pyramid. It suggested that we seek to satisfy lower-level needs first, and must achieve this satisfaction before higher level needs emerge. Let’s briefly introduce five levels in hierarchy of needs as followings:
Physiological Needs
The first and most basic level of needs – include food, water, air, shelter, clothing, sex.
Safety and Security Needs
These needs are concerned with much more than physical safety – order, stability, routine, familiarity, control over our life and environment, knowledge.
Social Needs
These include love, affection, belonging and acceptance – friendship, family, sexual intimacy etc.
Esteem Needs
These needs can be take either an inward or an outward orientation.
Inward orientation – self-acceptance, self-esteem, success, independence and personal satisfaction with a job well done.
Outward orientation – the needs for prestige, reputation, status and recognition from others.
Self-Actualization Needs
This is the highest level in this concept, which including
Abraham Maslow developed the theory of human motivation called Hierarchy of Needs. It suggested that people need to be satisfied by all physiological needs before move on other high-order needs. I learned this concept in my secondary school which introduced how Hierarchy of Needs can be used in business management. At that moment, I can’t realize how this concept can be applied to manage people in companies, since I was student. It was difficult for me to imagine how this theory can be practically applied in the business world. When I study Consumer Behavior in this master course, it arouses my interest to understand that this theory can be applied to interpreting how consumer goods and services can be perceived as satisfying different levels of needs of consumers. In reality, many marketing strategies are used this concept to reflect in different advertisements.
Maslow’s hierarchy of needs looks like in the shape of a pyramid. It suggested that we seek to satisfy lower-level needs first, and must achieve this satisfaction before higher level needs emerge. Let’s briefly introduce five levels in hierarchy of needs as followings:
Physiological Needs
The first and most basic level of needs – include food, water, air, shelter, clothing, sex.
Safety and Security Needs
These needs are concerned with much more than physical safety – order, stability, routine, familiarity, control over our life and environment, knowledge.
Social Needs
These include love, affection, belonging and acceptance – friendship, family, sexual intimacy etc.
Esteem Needs
These needs can be take either an inward or an outward orientation.
Inward orientation – self-acceptance, self-esteem, success, independence and personal satisfaction with a job well done.
Outward orientation – the needs for prestige, reputation, status and recognition from others.
Self-Actualization Needs
This is the highest level in this concept, which including
References: 1. Frank R. Kardes, Maria L. Cronley, Thomas W. Cline, “Consumer Behaviour”, 103-106 2. Leon Schiffman, David Bednall, Aron O’cass, Angela Paladino, Leslie Kanuk, “Consumer Behaviour” Edition 3, 81-85 3. http://uwmktg301.blogspot.hk/2010/01/maslows-hierarchy-of-needs.html 4. http://smallbusiness.chron.com/description-marketers-can-use-maslows-hierarchy-needs-39333.html 5. http://eng.hi138.com/?i194226 6. Watsons Water - http://www.youtube.com/watch?v=UBx1BvbF_hU 7. Bank of East Asia TV Commercial 2010 - Mother 's Soup - http://www.youtube.com/watch?v=agmMqnJhStk 8. Sk-II – http://www.youtube.com/watch?v=ocw7rCrDqG8