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Mattel Vs Lego

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Mattel Vs Lego
The toy industry is an estimated to be a 90 billion-dollar industry dominated by 5 big players. These toys companies being Mattel, LEGO, Hasbro, MGA Entertainment and Play Mobil. Mattel is a toy company that was founded in 1945. The company has created brands like Barbie dolls, Little People figures, Hot Wheels cars, Fisher-Price items for babies, Monster High dolls, Masters of the Universe, WWE wrestling toys and action figures and Power Wheels trucks. Mattel continues to be the number one toy company in the industry with sales over $6 billion. LEGO is the second highest grossing company with sales of $4.5 billion. More than just the plastic blocks the sets also include small figurines, buildings and vehicles. The third company is Hasbro.
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