Maybelline Dr. Recue Baby Lips
English 101
Maybe she’s born with it, Maybe it’s Makeup “Maybe she’s born with it. Maybe it’s Maybelline.” (Maybelline). Both women and now men are constantly bombarded with advertisements about their appearance. From this new makeup brand to buy this clothing line and even to follow this new trend. Advertisements are asking them, are you skinny enough, are you pretty enough, are you wearing the latest trends, are you wearing the best makeup? Maybelline is a drug store cosmetics line of makeup, it is owned by L’oreal Paris. (Wayne, 1995) Like most brand out there, Maybelline puts out advertisements in a few differing formats, such as print advertisements, television commercial advertisements and YouTube advertisements. One of their most popular items is the Maybelline Baby Lips; they are lip balms varying in color and varying …show more content…
collections that are said to make your lips moisturized to the point where they are like babies. Which calms that they are “Medicated care soothes sore lips and combats dryness” and “No more basic lip balm”. (Maybelline) The real deal is that advertisements are attempting to sell us a product, or sell us an idea of something we think we want. It is illogical to think a company would sell a lip balm that would be a miracle in a tube because if there was a lip balm that could completely moisturize your lips why would you need to continue to use it and more importantly why would buy more than one. Advertisements including the Maybelline’s Dr. Rescue Baby Lips use assumptions, a certain format, and a set of values to convince the consumer to buy their products. Every brand including Maybelline uses a set of assumptions when formulating their advertisements. These assumptions allow them to sell to a certain demographic, which can usually been seen as their target audience, they can range from younger preteens to older more mature make up buyers. This can be observed by their wide variety of makeup products from age defying to BB creams. Some of the assumptions that the advertisements for Maybelline are the fact that everyone is in need of a good lip balm, meaning they are unhappy with their current lip balm routine or in fact actually need a lip balm. This is supported by the fact that the advertisement stated that the buyer wants “no more basic lip balm” assuming that all women need lip balm. Another assumption that is taken in consideration is one that all women simply wear lip balm on their lips. On a daily bases women can wear other things beyond lip balm on their lips; if they wear any makeup at all. According to Dailymail.co.uk only one third of women actually wear makeup every day. (One in Three Women Will Never Leave Home without Make-up, 2011). This assumption that women only need to wear lip balm to look beautiful sends the message of this effortless beauty that is extremely hard to live up to when compared to the model on their advertisement. The model Emily on the print advertisement and the other models on the television advertisement which are portrayed as strong women who just need Maybelline Dr. Recue Baby Lips to make their lives complete; this last assumption is really portrayed by the format of the advertisement. The format of this Maybelline Dr. Rescue baby lips can best be described as something that is very clean, with sharp angles, and a cooler filtered color scheme. Everything about the way this advertisement is layer out screams clean; clean in the sense that it is very organized and well placed. The advertisements show a level of detailed placement that is a reminder of how a doctor’s office is. This adds to the feeling of Maybelline Dr. Recue Baby Lips and health because the advertisement feels very well defined, simple and sheik. The color scheme of this advertisement is very cool toned referring to the drop of blue and or gray shading in all the coloring. Everything is very soft in the intensity of the color with the only pops color being the actually baby lips shade range. All the parts of the advertisement are layered in a way that there are sharp angles, which helps with the clean doctor feel of thing. Note the prescription Emily is holding up, her finger nails are simple, clean, and squared off to perfection. Moving up on the right side of the advertisement all the six shades are placed in a rectangular arrangement to create that sharp angle look, above them are more square and rectangular figures. Figures such as the visible results in 60 seconds: and the secret parts of the advertisement created this almost stacking of sharp angels in the entire advertisement which builds on the clean and sharp look that this advertisement really gives off. Emily’s is also wearing thick rimmed square glasses and her hand is in a first under her square chin which continue the theme of sharp angles in the entire advertisement. In the YouTube advertisement it is almost the exact same theme, of women looking beautiful in clean and simple backgrounds. A great part of the YouTube video is the fact that the background is completely white giving it the effect of being very doctor like also Another part of the format that is very important was the word choice that Maybelline very carefully used.
The entire advertisement is set up like the buyer was the one who wrote it after purchasing Maybelline Dr. Recue Baby Lips, not as a buyer who wants to try these new lip balms. Phrases are used create a negative connotation “No more basic lip balm” gives off the feeling that it is something that is not good enough. Even by definition basic can be defined as of lowest rank. (Basic). A second phrase that was a very specific word choice is “I demand medicated care + 12-Hr hydration” This is the part of the advertisement that really helps the reader feel as if they had this thought since before they had read this advertisement. It is a classic ploy of being an I-statement which is that an “I-Statements consist of a description of how you feel” (I-Statements.") by making the reader feel as if it was their idea that their old lip balm was not only basic and old it is their right for them to need Dr. Recue because I demand it. Because I am important enough to deserve better this format leads the reader to rethink certain
values.
Some of the reoccurring values that Maybelline expresses in their advertisement are that women need makeup to feel beautiful, that the new Maybelline Dr. Recue Baby Lips is great lip balm, and that lip balm can really help you in your daily life. In the advertisement Emily is portrayed as this young woman who has perfect and flawless skin, amazing features such as full but not chubby cheek bones, no need for blush or contouring to make her face slimmer, and no obvious need for eye shadow enhance her natural look. This portrayal of Emily leads a woman to look to herself and realize that no one looks that good naturally but because she looks like that it must be possible to look like with help from their products. All the models in the Youtube video also fit the same cookie cutter image that Emily does. They are all very carefree and are naturally beautiful. Well as natural as a person on the television can be. The models on the advertisement are depicted as having such a great time because they are in this clean and crisp environment. This same value is helped by the name of the product Maybelline Dr. Recue Baby Lips, because doctors help you like how this lip balm will help you feel better about yourself. The advertisement is very powerful in the sense that it looks completely different than any other advertisement that I saw in the magazine or online, because of the subliminal messaging behind such a simple campaign. It is the simplicity of both these advertisements that makes this campaign so eye catching it makes it feel like using Maybelline Dr. Recue Baby Lips Recue is something that can change your life without you having to put so much effort into it.
This is why it is important to be media savvy because most of the marketing campaigns in our global economy are targeted for manipulation and use logically fallacies to bypass critical thinking such as the fact that in the print advertisement Emily is shown as having the most beautiful part of peachy lips leading the reader to believe she is wearing Just Peachy from the line but if examine closely the fine print states she is wearing Too Cool with is the clear lip balm from the line. The more we are unaware of these factors, the more we are unable we are to this manipulation, it is easy to think wow look at how nice her peachy lips are I want to achieve that let me buy Just Peachy and look just like her. Instead it is good to evaluate advertisement based upon the criteria of what are the assumptions being use, formats that are being placed, and values are being used to sell this product to the world. After carefully deconstructing these two similar pieces advertisements it is obvious that both assume that their buyer needs to buy their products at any cost, it doesn’t matter what the buys wants or need all that matters is that women continue to feel that inner beautiful only come second to outer “natural” beauty like all the magazines show. The video had a cool feeling and the sound gave more of a pitch to need to buy the Maybelline Dr. Recue Baby Lips than the print advertisement did because it brought the product to life. Both give off the value that beauty is not skin deep, even though by giving that value off they are also sending a message to women that if you do not look like this with “no makeup” on then you are not beautiful. These advertisements demonstrate marking ploys and falsely present their products; they should not be purchased to look like the models but should be purchased to enhance their own actually natural beauty that can shine brighter than any model with Photoshop. Advertisements of this nature really allow for the media to take advantage of the younger demographics because it shows them that if you are not looking or beginning to look like all the models that we have you are not beautiful. A fact that is untrue.
Works Cited
"Basic." Dictionary.com. Dictionary.com, n.d. Web. 11 Oct. 2013. .
"I-Statements." I-Statements. N.p., n.d. Web. 14 Oct. 2013. .
Maybelline. "Maybelline About Us." Maybelline. Maybelline LLC, 2013. Web. 10 Oct. 2013.
"One in Three Women Will Never Leave Home without Make-up." Mail Online. Assiocated Newspapers Ltd, 22 July 2011. Web. 10 Oct. 2013. .
Wayne, Leslie. "L 'Oreal to Buy Maybelline in Cash Deal." The New York Times. The New York Times, 11 Dec. 1995. Web. 11 Oct. 2013. .
Maybe she’s born with it, Maybe it’s Makeup “Maybe she’s born with it. Maybe it’s Maybelline.” (Maybelline). Both women and now men are constantly bombarded with advertisements about their appearance. From this new makeup brand to buy this clothing line and even to follow this new trend. Advertisements are asking them, are you skinny enough, are you pretty enough, are you wearing the latest trends, are you wearing the best makeup? Maybelline is a drug store cosmetics line of makeup, it is owned by L’oreal Paris. (Wayne, 1995) Like most brand out there, Maybelline puts out advertisements in a few differing formats, such as print advertisements, television commercial advertisements and YouTube advertisements. One of their most popular items is the Maybelline Baby Lips; they are lip balms varying in color and varying …show more content…
collections that are said to make your lips moisturized to the point where they are like babies. Which calms that they are “Medicated care soothes sore lips and combats dryness” and “No more basic lip balm”. (Maybelline) The real deal is that advertisements are attempting to sell us a product, or sell us an idea of something we think we want. It is illogical to think a company would sell a lip balm that would be a miracle in a tube because if there was a lip balm that could completely moisturize your lips why would you need to continue to use it and more importantly why would buy more than one. Advertisements including the Maybelline’s Dr. Rescue Baby Lips use assumptions, a certain format, and a set of values to convince the consumer to buy their products. Every brand including Maybelline uses a set of assumptions when formulating their advertisements. These assumptions allow them to sell to a certain demographic, which can usually been seen as their target audience, they can range from younger preteens to older more mature make up buyers. This can be observed by their wide variety of makeup products from age defying to BB creams. Some of the assumptions that the advertisements for Maybelline are the fact that everyone is in need of a good lip balm, meaning they are unhappy with their current lip balm routine or in fact actually need a lip balm. This is supported by the fact that the advertisement stated that the buyer wants “no more basic lip balm” assuming that all women need lip balm. Another assumption that is taken in consideration is one that all women simply wear lip balm on their lips. On a daily bases women can wear other things beyond lip balm on their lips; if they wear any makeup at all. According to Dailymail.co.uk only one third of women actually wear makeup every day. (One in Three Women Will Never Leave Home without Make-up, 2011). This assumption that women only need to wear lip balm to look beautiful sends the message of this effortless beauty that is extremely hard to live up to when compared to the model on their advertisement. The model Emily on the print advertisement and the other models on the television advertisement which are portrayed as strong women who just need Maybelline Dr. Recue Baby Lips to make their lives complete; this last assumption is really portrayed by the format of the advertisement. The format of this Maybelline Dr. Rescue baby lips can best be described as something that is very clean, with sharp angles, and a cooler filtered color scheme. Everything about the way this advertisement is layer out screams clean; clean in the sense that it is very organized and well placed. The advertisements show a level of detailed placement that is a reminder of how a doctor’s office is. This adds to the feeling of Maybelline Dr. Recue Baby Lips and health because the advertisement feels very well defined, simple and sheik. The color scheme of this advertisement is very cool toned referring to the drop of blue and or gray shading in all the coloring. Everything is very soft in the intensity of the color with the only pops color being the actually baby lips shade range. All the parts of the advertisement are layered in a way that there are sharp angles, which helps with the clean doctor feel of thing. Note the prescription Emily is holding up, her finger nails are simple, clean, and squared off to perfection. Moving up on the right side of the advertisement all the six shades are placed in a rectangular arrangement to create that sharp angle look, above them are more square and rectangular figures. Figures such as the visible results in 60 seconds: and the secret parts of the advertisement created this almost stacking of sharp angels in the entire advertisement which builds on the clean and sharp look that this advertisement really gives off. Emily’s is also wearing thick rimmed square glasses and her hand is in a first under her square chin which continue the theme of sharp angles in the entire advertisement. In the YouTube advertisement it is almost the exact same theme, of women looking beautiful in clean and simple backgrounds. A great part of the YouTube video is the fact that the background is completely white giving it the effect of being very doctor like also Another part of the format that is very important was the word choice that Maybelline very carefully used.
The entire advertisement is set up like the buyer was the one who wrote it after purchasing Maybelline Dr. Recue Baby Lips, not as a buyer who wants to try these new lip balms. Phrases are used create a negative connotation “No more basic lip balm” gives off the feeling that it is something that is not good enough. Even by definition basic can be defined as of lowest rank. (Basic). A second phrase that was a very specific word choice is “I demand medicated care + 12-Hr hydration” This is the part of the advertisement that really helps the reader feel as if they had this thought since before they had read this advertisement. It is a classic ploy of being an I-statement which is that an “I-Statements consist of a description of how you feel” (I-Statements.") by making the reader feel as if it was their idea that their old lip balm was not only basic and old it is their right for them to need Dr. Recue because I demand it. Because I am important enough to deserve better this format leads the reader to rethink certain
values.
Some of the reoccurring values that Maybelline expresses in their advertisement are that women need makeup to feel beautiful, that the new Maybelline Dr. Recue Baby Lips is great lip balm, and that lip balm can really help you in your daily life. In the advertisement Emily is portrayed as this young woman who has perfect and flawless skin, amazing features such as full but not chubby cheek bones, no need for blush or contouring to make her face slimmer, and no obvious need for eye shadow enhance her natural look. This portrayal of Emily leads a woman to look to herself and realize that no one looks that good naturally but because she looks like that it must be possible to look like with help from their products. All the models in the Youtube video also fit the same cookie cutter image that Emily does. They are all very carefree and are naturally beautiful. Well as natural as a person on the television can be. The models on the advertisement are depicted as having such a great time because they are in this clean and crisp environment. This same value is helped by the name of the product Maybelline Dr. Recue Baby Lips, because doctors help you like how this lip balm will help you feel better about yourself. The advertisement is very powerful in the sense that it looks completely different than any other advertisement that I saw in the magazine or online, because of the subliminal messaging behind such a simple campaign. It is the simplicity of both these advertisements that makes this campaign so eye catching it makes it feel like using Maybelline Dr. Recue Baby Lips Recue is something that can change your life without you having to put so much effort into it.
This is why it is important to be media savvy because most of the marketing campaigns in our global economy are targeted for manipulation and use logically fallacies to bypass critical thinking such as the fact that in the print advertisement Emily is shown as having the most beautiful part of peachy lips leading the reader to believe she is wearing Just Peachy from the line but if examine closely the fine print states she is wearing Too Cool with is the clear lip balm from the line. The more we are unaware of these factors, the more we are unable we are to this manipulation, it is easy to think wow look at how nice her peachy lips are I want to achieve that let me buy Just Peachy and look just like her. Instead it is good to evaluate advertisement based upon the criteria of what are the assumptions being use, formats that are being placed, and values are being used to sell this product to the world. After carefully deconstructing these two similar pieces advertisements it is obvious that both assume that their buyer needs to buy their products at any cost, it doesn’t matter what the buys wants or need all that matters is that women continue to feel that inner beautiful only come second to outer “natural” beauty like all the magazines show. The video had a cool feeling and the sound gave more of a pitch to need to buy the Maybelline Dr. Recue Baby Lips than the print advertisement did because it brought the product to life. Both give off the value that beauty is not skin deep, even though by giving that value off they are also sending a message to women that if you do not look like this with “no makeup” on then you are not beautiful. These advertisements demonstrate marking ploys and falsely present their products; they should not be purchased to look like the models but should be purchased to enhance their own actually natural beauty that can shine brighter than any model with Photoshop. Advertisements of this nature really allow for the media to take advantage of the younger demographics because it shows them that if you are not looking or beginning to look like all the models that we have you are not beautiful. A fact that is untrue.
Works Cited
"Basic." Dictionary.com. Dictionary.com, n.d. Web. 11 Oct. 2013. .
"I-Statements." I-Statements. N.p., n.d. Web. 14 Oct. 2013. .
Maybelline. "Maybelline About Us." Maybelline. Maybelline LLC, 2013. Web. 10 Oct. 2013.
"One in Three Women Will Never Leave Home without Make-up." Mail Online. Assiocated Newspapers Ltd, 22 July 2011. Web. 10 Oct. 2013. .
Wayne, Leslie. "L 'Oreal to Buy Maybelline in Cash Deal." The New York Times. The New York Times, 11 Dec. 1995. Web. 11 Oct. 2013. .