Mayo Clinic Research Objectives
1. Define the research problem and establish research objectives.
Gather the relevant data from secondary or primary sources, or both.
Information is the key component in developing successful international marketing strategies for Mayo Clinic in various countries. Mayo’s International Marketing Department should analyze available secondary information as a useful first step. Information required ranges from the general statistical data to understand target market’s preferences in the healthcare industry to specific market information about media and other efficient means of delivering information to the target market for decisions about promotion.
To find out which countries value the US health care highly and where Mayo Clinic services may have a competitive advantage over local ones we should conduct a multicultural research. It involves countries with different languages, economies, social structures, behavior, and attitude patterns towards taking care of their health. There are many studies conducted and statistical documents available online for the secondary dada research. These data are more widely available because they are commonly reported by the United Nations and other international agencies. Once approximations for health trends and preferences are established, Mayo will have more understanding of what additional primary research is needed.
General secondary information needed: Economic and demographic. General data on growth in the healthcare industry, as well as the technology levels of development; analysis of stability of economies; and key economic indicators for the United States and major foreign countries, as well as population trends, such as migration, immigration, and aging. Cultural, sociological, and political climate. A general noneconomic review of conditions affecting the division’s business. In addition to the more obvious subjects, it covers ecology, safety, and leisure time and their potential impacts on the
Gather the relevant data from secondary or primary sources, or both.
Information is the key component in developing successful international marketing strategies for Mayo Clinic in various countries. Mayo’s International Marketing Department should analyze available secondary information as a useful first step. Information required ranges from the general statistical data to understand target market’s preferences in the healthcare industry to specific market information about media and other efficient means of delivering information to the target market for decisions about promotion.
To find out which countries value the US health care highly and where Mayo Clinic services may have a competitive advantage over local ones we should conduct a multicultural research. It involves countries with different languages, economies, social structures, behavior, and attitude patterns towards taking care of their health. There are many studies conducted and statistical documents available online for the secondary dada research. These data are more widely available because they are commonly reported by the United Nations and other international agencies. Once approximations for health trends and preferences are established, Mayo will have more understanding of what additional primary research is needed.
General secondary information needed: Economic and demographic. General data on growth in the healthcare industry, as well as the technology levels of development; analysis of stability of economies; and key economic indicators for the United States and major foreign countries, as well as population trends, such as migration, immigration, and aging. Cultural, sociological, and political climate. A general noneconomic review of conditions affecting the division’s business. In addition to the more obvious subjects, it covers ecology, safety, and leisure time and their potential impacts on the