International Business Strategy
Group 08 Devansh Bajpai (11) Gopi Krishna Venigalla (14) Mayank Gulati (20)
CASE BACKGROUND
Market Share Growth Rate
Toyota 2 Nissan 3 Honda 4 Mazda
1
43% 25% 10% 8%
10% 10% 15% 47%
26.18%
Production
Domestic
73.82%
Overseas
Strategy
Sales
Develop new products for the market
Build alliances with other automakers
21.59%
Domestic
Overseas
78.41%
OPPORTUNITIES FOR MAZDA
Overseas Sales (2012-13)
-30.5%
16.88% 42.66%
-1.9%
28.5%
13.87%
North America Europe Oceania Others
26.60%
-16.8%
OPPORTUNITIES FOR MAZDA
• To capitalize resurging demand • Positive response in Mexico • Recovering economy of USA • Considering entry into Brazil
Japan
North America and South America
Oceania
• Positive sales data from Australia and New Zealand in last 3-4 years
ASEAN
• High YoY sales growth in countries like Singapore,Thailand and Indonesia
GENERIC STRATEGY USED BY MAZDA
Global Alliances
Market Expansion Strategy
Technological Innovation
Cost Improvement
GENERIC STRATEGY USED BY MAZDA
Global Alliance Mini Vehicle Sports Segment
Fiat Toyota
Hybrid Technology
Suzuki
Joint Production In Emerging market
Mazda
Ford ISUZU Nissan
OEM Supply
Small Size trucks
OWNERSHIP PATTERN
The arrangement between Ford and Mazda is a strategic alliance rather than a joint venture They agreed to more than just working on a project together Ford bought 25% of Mazda’s stock and they have collaborated on several projects
“The equity relationship between Mazda and Ford began nearly 20 years ago. Our actual business relationship began 28 years ago. While the two companies intend for the identities of each company to remain very separate and unique, we also work every day to further strengthen our strategic cooperation.” – James E. Miller, President – Mazda Motor Corporation, April 1999
GENERIC STRATEGY USED BY MAZDA
Reinforce