MBA 6001 Unit 1 Le
Unitt 1 Case Study
Id: le.huong1
Unit 1: Trader Joe’s Success Story
A summary of the success story of Joe is necessary
- Joe Coulombe approach to organizational design o Focus on sustainable value
Joe Coulome focus on values such as:
1. Joe Coulombe's approach in terms of organization: decentralization and empowerment Salespeople are responsible hordes customer needs. Instead arrested employees must comply with strict regulations, and must receive the approval of the management before making stricter regulations for customers.
Employees are empowered to make decisions and provide customer service personalization.
So, Coulombe's approach is employees feel they are owned supermarket.
Therefore Coulombe developed a culture based on values and rules for providing excellent customer service and the development of personal relationships with clients who are called by name.
o Find a niche market opportunity of senior supermarket
- First, brand positioning Joe Coulombe was renamed his shop to Trade Joe's and contains all kinds of brand goods and California wines will be produced at the time.
- And the scrumptious food items such as bread, crackers, cheese, fruits, and vegetables to support and encourage the sale of wine.
The special thing, customers love the concept of his senior supermarket products sold and sold quickly with increasing profits.
o Perform decentralize, empowerment and autonomy of individual employees:
In different ways:
+ By providing an excellent customer service
+ Motivating salespeople working at a high level.
+ The clerk is responsible for client group needs. Instead arrested employees must comply with strict regulations, and must receive the approval of the management before making stricter regulations for customers.
+ Staff are empowered to make decisions and provide customer service personalization.
So, Coulombe's approach is employees feel they are owned supermarket.
Therefore Coulombe developed a culture based on values and rules for
Id: le.huong1
Unit 1: Trader Joe’s Success Story
A summary of the success story of Joe is necessary
- Joe Coulombe approach to organizational design o Focus on sustainable value
Joe Coulome focus on values such as:
1. Joe Coulombe's approach in terms of organization: decentralization and empowerment Salespeople are responsible hordes customer needs. Instead arrested employees must comply with strict regulations, and must receive the approval of the management before making stricter regulations for customers.
Employees are empowered to make decisions and provide customer service personalization.
So, Coulombe's approach is employees feel they are owned supermarket.
Therefore Coulombe developed a culture based on values and rules for providing excellent customer service and the development of personal relationships with clients who are called by name.
o Find a niche market opportunity of senior supermarket
- First, brand positioning Joe Coulombe was renamed his shop to Trade Joe's and contains all kinds of brand goods and California wines will be produced at the time.
- And the scrumptious food items such as bread, crackers, cheese, fruits, and vegetables to support and encourage the sale of wine.
The special thing, customers love the concept of his senior supermarket products sold and sold quickly with increasing profits.
o Perform decentralize, empowerment and autonomy of individual employees:
In different ways:
+ By providing an excellent customer service
+ Motivating salespeople working at a high level.
+ The clerk is responsible for client group needs. Instead arrested employees must comply with strict regulations, and must receive the approval of the management before making stricter regulations for customers.
+ Staff are empowered to make decisions and provide customer service personalization.
So, Coulombe's approach is employees feel they are owned supermarket.
Therefore Coulombe developed a culture based on values and rules for