Mc Donalds Swot Matrix
SWOT Matrix
| |Strengths |Weaknesses |
| |Strong brand name, image and reputation. |Unhealthy food image. |
| |Large market share. |High Staff Turnover including Top management. |
| |Strong global presence. |Customer losses due to fierce competition. |
| |Specialized training for managers known as the |Legal actions related to health issues; use of |
| |Hamburger University. |trans fat & beef oil. |
| |McDonalds Plan to Win focuses on people, products, |Uses HCFC-22 to make polystyrene that is |
| |place, price and promotion. |contributing to ozone depletion. |
| |Strong financial performance and position. |Ignoring breakfast from the menu. |
| |Introduction of new products. | |
| |Customer focus (centric). | |
| |Strong performance in the global marketplace. | |
|Opportunities |S-O Strategies
| |Strengths |Weaknesses |
| |Strong brand name, image and reputation. |Unhealthy food image. |
| |Large market share. |High Staff Turnover including Top management. |
| |Strong global presence. |Customer losses due to fierce competition. |
| |Specialized training for managers known as the |Legal actions related to health issues; use of |
| |Hamburger University. |trans fat & beef oil. |
| |McDonalds Plan to Win focuses on people, products, |Uses HCFC-22 to make polystyrene that is |
| |place, price and promotion. |contributing to ozone depletion. |
| |Strong financial performance and position. |Ignoring breakfast from the menu. |
| |Introduction of new products. | |
| |Customer focus (centric). | |
| |Strong performance in the global marketplace. | |
|Opportunities |S-O Strategies