Mcarabia Marketing Plan
1-Executive summary:
This paper includes the marketing plan of McArabia product which is one of the items that are offered by the biggest fast food company worldwide which is McDonalds.
McDonalds Company is available in more than 100 countries worldwide, including the UAE in which they open their first branch here in 1994 in Al Ghurair center in Dubai to reach 115 branches in 2016 distributed in all the seven Emirates.
McDonalds Company has been always innovating and adding new product in their menu to adapt continuous changes in the customer’s perceived value and satisfy it. McArabia sandwich has been introduced in the Middle East market including UAE in 2003, the main aim of this was to target the local taste of these countries and deliver …show more content…
Mcarabia succeeded to target the local taste of the customers as composed of Sujuk,kofta,or grilled chicken with Arabic sauce and bread ,delivered to the customers with high quality which give us a superior competitive advantage. Although this meal is perceived relatively higher in price than other meals we are offering also need more training programs to our cookers, we have opportunities to add more products that target the local taste example the date deserts - this will make our customer feels appreciation as we are offering products specially for them, also we can increase the profit margins of these special products. Local restaurants threat us as they are offering more local food menu items; another threat is the failure to reach the exact local …show more content…
So our marketing objective is to increase the market share of McArabia product from 6% to 9% by the end of 2017.
As a whole company our objective is to increase McDonalds market share from 35% to 43% by last quarter of 2017.
This can be achieved by increasing the number of the retailer in the country from as we plan to open 12 new retailers in 2016 and 2017.
Moreover, our company global strategy objective is to increase the franchising percentage from the current 85% to 90% by the end of the 2017 globally as franchising is considered as a main source of profit.
4.3-Communication objective:
Our main objective of communication is to reach our customers more frequently, also to increase our brand awareness and the awareness about the product that we are offering (McArabia) plus the new line of the products that we are planning to add which is targeting the local taste and more healthier. This communication objective is considered very important for us to face the issues we are facing due to health concerns of fast food so we must react to the world that McDonalds become healthier and suitable for all group ages.
4.4-Advertising
This paper includes the marketing plan of McArabia product which is one of the items that are offered by the biggest fast food company worldwide which is McDonalds.
McDonalds Company is available in more than 100 countries worldwide, including the UAE in which they open their first branch here in 1994 in Al Ghurair center in Dubai to reach 115 branches in 2016 distributed in all the seven Emirates.
McDonalds Company has been always innovating and adding new product in their menu to adapt continuous changes in the customer’s perceived value and satisfy it. McArabia sandwich has been introduced in the Middle East market including UAE in 2003, the main aim of this was to target the local taste of these countries and deliver …show more content…
Mcarabia succeeded to target the local taste of the customers as composed of Sujuk,kofta,or grilled chicken with Arabic sauce and bread ,delivered to the customers with high quality which give us a superior competitive advantage. Although this meal is perceived relatively higher in price than other meals we are offering also need more training programs to our cookers, we have opportunities to add more products that target the local taste example the date deserts - this will make our customer feels appreciation as we are offering products specially for them, also we can increase the profit margins of these special products. Local restaurants threat us as they are offering more local food menu items; another threat is the failure to reach the exact local …show more content…
So our marketing objective is to increase the market share of McArabia product from 6% to 9% by the end of 2017.
As a whole company our objective is to increase McDonalds market share from 35% to 43% by last quarter of 2017.
This can be achieved by increasing the number of the retailer in the country from as we plan to open 12 new retailers in 2016 and 2017.
Moreover, our company global strategy objective is to increase the franchising percentage from the current 85% to 90% by the end of the 2017 globally as franchising is considered as a main source of profit.
4.3-Communication objective:
Our main objective of communication is to reach our customers more frequently, also to increase our brand awareness and the awareness about the product that we are offering (McArabia) plus the new line of the products that we are planning to add which is targeting the local taste and more healthier. This communication objective is considered very important for us to face the issues we are facing due to health concerns of fast food so we must react to the world that McDonalds become healthier and suitable for all group ages.
4.4-Advertising