McDonald
Final Report of McDonald Corporation
May 2013
Abstract
This Analysis has provided views on several aspects of McDonald’s company basics as well as its operating structure and management styles. Initially, McDonald’s basic company profile and mission are introduced, including its strategies, value and ethical values and practices. Then McDonald’s social and environmental responsibility are illustrated through examples and detailed numbers.
The quality of service is also mentioned in the analysis to explain how McDonald’s has performed to satisfy millions of its customers. Organizational structure of McDonald’s has been examined in this analysis. The topic of how such a massive organization like McDonald’s is operating each of its functional department will be looked into with more details and facts. Several issues and problems have been observed along the McDonald’s operating history, such as the child obesity issue. These issues are also discussed in this analysis.
In the end, McDonald’s leadership structure and style are analyzed. Through the extensive discussion of four aspects including motivating, emotional intelligence, team work and social skills, general facts and understandings are conveyed to readers.
1. Introduction
McDonald Cooperation was founded in 1940 in America; it is also the worldwide largest chain of fast because of its most recognized brand and popularity. It has over 34,000 restaurants in 118 countries and provides service and food to over 69 million people each day. McDonald can create 15 billion annually. In addition, McDonald Cooperation focuses on its social activities to enhance their brand image. Such as sponsors world cup and football games (WWW. McDonald 's.com). Due to their successful contribution and brand popularization, more and more people are interested in McDonald and be loyal to the company. In addition, McDonald gain lots of
May 2013
Abstract
This Analysis has provided views on several aspects of McDonald’s company basics as well as its operating structure and management styles. Initially, McDonald’s basic company profile and mission are introduced, including its strategies, value and ethical values and practices. Then McDonald’s social and environmental responsibility are illustrated through examples and detailed numbers.
The quality of service is also mentioned in the analysis to explain how McDonald’s has performed to satisfy millions of its customers. Organizational structure of McDonald’s has been examined in this analysis. The topic of how such a massive organization like McDonald’s is operating each of its functional department will be looked into with more details and facts. Several issues and problems have been observed along the McDonald’s operating history, such as the child obesity issue. These issues are also discussed in this analysis.
In the end, McDonald’s leadership structure and style are analyzed. Through the extensive discussion of four aspects including motivating, emotional intelligence, team work and social skills, general facts and understandings are conveyed to readers.
1. Introduction
McDonald Cooperation was founded in 1940 in America; it is also the worldwide largest chain of fast because of its most recognized brand and popularity. It has over 34,000 restaurants in 118 countries and provides service and food to over 69 million people each day. McDonald can create 15 billion annually. In addition, McDonald Cooperation focuses on its social activities to enhance their brand image. Such as sponsors world cup and football games (WWW. McDonald 's.com). Due to their successful contribution and brand popularization, more and more people are interested in McDonald and be loyal to the company. In addition, McDonald gain lots of
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