Mcdonalds
Introduction
The McDonald’s is the global fast food giant, introduced in 1940, in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It places its headquarters in Oak brook, Illiona US.
Their introduction of “Speedee Service System” in 1948 established the principles of the modern fast food restaurant. It revolutionized the American restaurant industry by imposing discipline on the production of hamburgers, French fries, and milk shakes.
The McDonald’s Corporation’s earns revenue as investors in properties, as franchiser and as an operator of restaurants. 15% of McDonald’s restaurants are owned and operated by McDonald’s corporation directly, while the others are operated through variety of franchisee agreement and joint ventures. In addition to ordinary franchise fees, supplies, and percentage of sales, McDonald’s also collects rent, partially linked to sales.
Forty eight years down the line, they are one of the leading restaurant chains in the world, touching the live of people every day. Currently, McDonald’s has more than 31,000 restaurants in 119 countries, which are on every continent except Antarctica, serving more than 58 million customers each day and employing more than 1.5 million, with revenues of about $23 billion.
The menu has expanded to reflect more sophisticated and health-conscious tastes. It sells Hamburgers, Chicken sandwiches, French fries, Soft drinks, Breakfast items and Desserts. It also offers Salads, Vegetarian items, wraps and other localized fare. It is backward vertical integration because McDonalds expand their operations into industries that produce inputs to the McDonald’s products. Types of restaurants include Mc Drive, Mc Café, Mc Express, and Solid Gold McDonald’s. Sub brands include Piles Café, Chipotle Mexican Grill, Donatos Pizza, and Sun partners.
Their main focus is on Service, Hygiene and Products. It focuses on forward Integration and international growth through a franchise
The McDonald’s is the global fast food giant, introduced in 1940, in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It places its headquarters in Oak brook, Illiona US.
Their introduction of “Speedee Service System” in 1948 established the principles of the modern fast food restaurant. It revolutionized the American restaurant industry by imposing discipline on the production of hamburgers, French fries, and milk shakes.
The McDonald’s Corporation’s earns revenue as investors in properties, as franchiser and as an operator of restaurants. 15% of McDonald’s restaurants are owned and operated by McDonald’s corporation directly, while the others are operated through variety of franchisee agreement and joint ventures. In addition to ordinary franchise fees, supplies, and percentage of sales, McDonald’s also collects rent, partially linked to sales.
Forty eight years down the line, they are one of the leading restaurant chains in the world, touching the live of people every day. Currently, McDonald’s has more than 31,000 restaurants in 119 countries, which are on every continent except Antarctica, serving more than 58 million customers each day and employing more than 1.5 million, with revenues of about $23 billion.
The menu has expanded to reflect more sophisticated and health-conscious tastes. It sells Hamburgers, Chicken sandwiches, French fries, Soft drinks, Breakfast items and Desserts. It also offers Salads, Vegetarian items, wraps and other localized fare. It is backward vertical integration because McDonalds expand their operations into industries that produce inputs to the McDonald’s products. Types of restaurants include Mc Drive, Mc Café, Mc Express, and Solid Gold McDonald’s. Sub brands include Piles Café, Chipotle Mexican Grill, Donatos Pizza, and Sun partners.
Their main focus is on Service, Hygiene and Products. It focuses on forward Integration and international growth through a franchise