Mcdonalds
McDonald's Philippines improves customer service via technology
McDonald's, as the world's leading food service retailer, serves some of the world's favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin - in its more than 30,000 restaurants in 118 countries, serving 46 million customers each day.
Also, McDonald's is one of the world's most well-known and valuable brands. It holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which it does business.
In the Philippines, McDonald's has been one of the leading quick service restaurants in the country. Managing a company with the size of McDonald's is a mammoth task. As a result, managing its day-to-day operations is a major challenge and that the information and communications technology requirements and infrastructure should be well placed.
In this age where technology is a key element in ensuring a company's success, McDonald's opted to avail of the help desk service from Fujitsu Philippines, Inc. (FPI).
Inevitable recourse
With over 180 company-owned branches nationwide, McDonald's was having difficulty in managing its different hardware and software store systems. According to Executive Vice - President Kenneth S. Yang, it is not the nature of the company to put up an IT unit, hence the decision to follow the model of a Help Desk was an inevitable recourse. Moreover, this is going to be cost-effective for the company.
"Initially, about six years ago, McDonald's availed of the Help Desk Service from a competitor. After a year or two, FPI won in the bidding for the service. The Asia Pacific market being serviced by FPI is also the same market being serviced by McDonald's, thus FPI has more or less the same market," says Yang when asked why McDonald's chose FPI as the service provider. He said that the identical market niche is a good background in servicing
McDonald's, as the world's leading food service retailer, serves some of the world's favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin - in its more than 30,000 restaurants in 118 countries, serving 46 million customers each day.
Also, McDonald's is one of the world's most well-known and valuable brands. It holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which it does business.
In the Philippines, McDonald's has been one of the leading quick service restaurants in the country. Managing a company with the size of McDonald's is a mammoth task. As a result, managing its day-to-day operations is a major challenge and that the information and communications technology requirements and infrastructure should be well placed.
In this age where technology is a key element in ensuring a company's success, McDonald's opted to avail of the help desk service from Fujitsu Philippines, Inc. (FPI).
Inevitable recourse
With over 180 company-owned branches nationwide, McDonald's was having difficulty in managing its different hardware and software store systems. According to Executive Vice - President Kenneth S. Yang, it is not the nature of the company to put up an IT unit, hence the decision to follow the model of a Help Desk was an inevitable recourse. Moreover, this is going to be cost-effective for the company.
"Initially, about six years ago, McDonald's availed of the Help Desk Service from a competitor. After a year or two, FPI won in the bidding for the service. The Asia Pacific market being serviced by FPI is also the same market being serviced by McDonald's, thus FPI has more or less the same market," says Yang when asked why McDonald's chose FPI as the service provider. He said that the identical market niche is a good background in servicing