Mcdonalds Cross Culture
Introduction
As the world’s population increases and we become a Global society due to the increase in technology, more and more companies are doing business on a global scale. As business increases individuals involved in cross border business alliances have had to have a greater understanding of other cultures to aid in the sustainability of business relationships.
From the way business is conducted in other cultures to the way organisations are structured, an understanding of these cultures will inevitably help build businesses and provide positive aspects and a greater willingness to interact from the other cultures we aim to do business with.
With the increase in technology, global working and commuting, countries like England, which has a vast cosmopolitan society, has a greater awareness of other cultures. This is due to the way we interact as friends, the sharing of other countries foods and the embracing of all that is good in other cultures is a rich source of the cross cultural awareness and understanding.
We now look at the way McDonald’s has managed to create a global empire that has taken into account other cultures and how this has aided the Corporation to become a major global fast food retailer.
Aims and Objectives
* Identification of issues in Cross Cultural Organisations
* Evaluation of diversity of workforce in various countries
* Analysis of the theories related to Cross Cultural Management
* To take a look at the management skills required in a Cross Cultural Organisation
* To explore and identify the skills, attributes and knowledge needed to be a manager in a cross cultural environment
* To look at management approaches for breaking emerging markets
* Identify a Strategy for Cross Cultural Organisations
Methodology
The methodology used for investigating this case study was purely researched via secondary research. This included reading books, journals and websites Culture
As the world’s population increases and we become a Global society due to the increase in technology, more and more companies are doing business on a global scale. As business increases individuals involved in cross border business alliances have had to have a greater understanding of other cultures to aid in the sustainability of business relationships.
From the way business is conducted in other cultures to the way organisations are structured, an understanding of these cultures will inevitably help build businesses and provide positive aspects and a greater willingness to interact from the other cultures we aim to do business with.
With the increase in technology, global working and commuting, countries like England, which has a vast cosmopolitan society, has a greater awareness of other cultures. This is due to the way we interact as friends, the sharing of other countries foods and the embracing of all that is good in other cultures is a rich source of the cross cultural awareness and understanding.
We now look at the way McDonald’s has managed to create a global empire that has taken into account other cultures and how this has aided the Corporation to become a major global fast food retailer.
Aims and Objectives
* Identification of issues in Cross Cultural Organisations
* Evaluation of diversity of workforce in various countries
* Analysis of the theories related to Cross Cultural Management
* To take a look at the management skills required in a Cross Cultural Organisation
* To explore and identify the skills, attributes and knowledge needed to be a manager in a cross cultural environment
* To look at management approaches for breaking emerging markets
* Identify a Strategy for Cross Cultural Organisations
Methodology
The methodology used for investigating this case study was purely researched via secondary research. This included reading books, journals and websites Culture
Bibliography: www.cyborlink.com www.geert-hofstede.com www.geerthofstede.nl www.crossculturalmgt.com www.aboutmcdonalds.com www.mcdonalds.com www.changingminds.org M. J. Browaeys & R. Price - Understanding Cross-Cultural Management Charles Handy - Understanding organisations Mullins - Management and organisation Behaviour