Mcdonalds in China 1
Mcdonalds In China
Introduction: McDonald’s in China
McDonald’s is considered as the most successful and largest restaurant chain in the world. In 1990 McDonald’s opened its first store in Shenzhen China. In 1992, McDonald’s Beijing outlet was opened. There are more than 800 McDonald’s outlets in China today.
This paper aims to analyze the importance and the extent to which culture affects the operations of McDonald’s in China. The impacts of the Chinese culture on the operations, policies and decisions of McDonald’s are studied as well as the changes brought about by McDonalds, a symbol of American culture, to the Chinese society. Two areas will be analyzed –employee relations (human resources management processes and policies) and restaurant operations.
No one can deny the success of McDonald's. As the global fast food industry, the absolute supremacy, McDonald's would give rise to any move to strong concern and shock the industry. Recently, the McDonald's high-profile on its official Web site announced that it will increase prices in the region and franchise stores range of options. In addition to Beijing, Shanghai, Guangzhou, Shenzhen and other cities and Suzhou, Wuxi, Zhejiang province a temporary joint venture and franchise business is not open to outside, in the second and third tier cities will open franchise business. to speed up its presence in China the layout of the market, some of the restaurant franchise fee may be as low as 200 million yuan or so. Meanwhile, McDonald's opened its official website a new "franchise" channel, which details the conditions of the franchise and the mode of application. As long as 200 million initial fee concession, investors have the opportunity to apply for operating a McDonald's restaurant . with the previous initial fee concession 8,000,000 yuan every turn, after this adjustment, the concessionaire had only 25% of the initial fee, in one fell swoop cut 75% of the initial fee, which for want of
Introduction: McDonald’s in China
McDonald’s is considered as the most successful and largest restaurant chain in the world. In 1990 McDonald’s opened its first store in Shenzhen China. In 1992, McDonald’s Beijing outlet was opened. There are more than 800 McDonald’s outlets in China today.
This paper aims to analyze the importance and the extent to which culture affects the operations of McDonald’s in China. The impacts of the Chinese culture on the operations, policies and decisions of McDonald’s are studied as well as the changes brought about by McDonalds, a symbol of American culture, to the Chinese society. Two areas will be analyzed –employee relations (human resources management processes and policies) and restaurant operations.
No one can deny the success of McDonald's. As the global fast food industry, the absolute supremacy, McDonald's would give rise to any move to strong concern and shock the industry. Recently, the McDonald's high-profile on its official Web site announced that it will increase prices in the region and franchise stores range of options. In addition to Beijing, Shanghai, Guangzhou, Shenzhen and other cities and Suzhou, Wuxi, Zhejiang province a temporary joint venture and franchise business is not open to outside, in the second and third tier cities will open franchise business. to speed up its presence in China the layout of the market, some of the restaurant franchise fee may be as low as 200 million yuan or so. Meanwhile, McDonald's opened its official website a new "franchise" channel, which details the conditions of the franchise and the mode of application. As long as 200 million initial fee concession, investors have the opportunity to apply for operating a McDonald's restaurant . with the previous initial fee concession 8,000,000 yuan every turn, after this adjustment, the concessionaire had only 25% of the initial fee, in one fell swoop cut 75% of the initial fee, which for want of