Mcgraw-Hill: Primis Custom Publishing
McGraw-Hill: Primis Custom Publishing
Francesca Jackson
Dr. Albert Cruz
INF 620: Management of Information Systems
March 25, 2013
McGraw-Hill: Primis Custom Publishing McGraw-Hill Education is a unit of The McGraw-Hill Companies, a worldwide information services provider that boasts over 350 offices in 33 nations. Headquartered in New York City, New York, its revenue topped 4.5 billion back in fiscal year 2001. In 1989, with the creation of Primis Custom Publishing, the company set out to address the problem college professors encounter when they search out supplemental materials to use with traditional textbooks. McGraw-Hill’s lengthy history of catering to the academic needs of educators and students along with the desire to improve its offerings to professors, in particular, was what led to this system of customizing college textbooks (Adobe Systems, Inc., 2002). According to McGraw-Hill, the traditional route to publishing textbooks to be utilized in higher education is one that is a long, linear process that involves authors who must write content prior to a panel of instructors reviewing it. Then a layout is created by a designer, which highlights methods of instruction. Along the way photos are researched, permissions to use information is then requested, and art programs are set up. The material is further scrutinized to insure its accurateness before the final content is approved. Thereafter, the compositor is able to produce the book, one page after the other. Subsequent to a second proofing of material to be published, printing must take place. Presses roll at the printing plant while publishing officials make contact with faculty to inform them of the latest which the company provides in traditional textbooks, as well as to bring finality to the text adoption process for the upcoming term. At the plant, the completed texts are cataloged, stored in warehouses
Francesca Jackson
Dr. Albert Cruz
INF 620: Management of Information Systems
March 25, 2013
McGraw-Hill: Primis Custom Publishing McGraw-Hill Education is a unit of The McGraw-Hill Companies, a worldwide information services provider that boasts over 350 offices in 33 nations. Headquartered in New York City, New York, its revenue topped 4.5 billion back in fiscal year 2001. In 1989, with the creation of Primis Custom Publishing, the company set out to address the problem college professors encounter when they search out supplemental materials to use with traditional textbooks. McGraw-Hill’s lengthy history of catering to the academic needs of educators and students along with the desire to improve its offerings to professors, in particular, was what led to this system of customizing college textbooks (Adobe Systems, Inc., 2002). According to McGraw-Hill, the traditional route to publishing textbooks to be utilized in higher education is one that is a long, linear process that involves authors who must write content prior to a panel of instructors reviewing it. Then a layout is created by a designer, which highlights methods of instruction. Along the way photos are researched, permissions to use information is then requested, and art programs are set up. The material is further scrutinized to insure its accurateness before the final content is approved. Thereafter, the compositor is able to produce the book, one page after the other. Subsequent to a second proofing of material to be published, printing must take place. Presses roll at the printing plant while publishing officials make contact with faculty to inform them of the latest which the company provides in traditional textbooks, as well as to bring finality to the text adoption process for the upcoming term. At the plant, the completed texts are cataloged, stored in warehouses
References: Adobe Systems, Incorporated, (2002). McGraw-Hill/Primis Custom. Retrieved from www.adobe.com PR Newswire, (2013). McGraw-Hill Education Introduces Next-Generation Custom Publishing Platform: Create. Retrieved from www.prnewswire.com/news-releases/mcgraw-hill-education-introduces-next-generation-custom-publishing-platform-create-104604639.html ProQuest, (2001). Primis Custom Publishing Partners with ebrary for Delivery of Courseware as Customized eBooks. Retrieved from http://search.proquest.com.proy-library.ashford.edu/docview/447102761?accountid=32521