Media Assignment 2
Philo 130
12-04-2015
Media Assignment # 2: option 2 Due to technological advances, advertisers are able to deliver the right message to the right person at the right time. Studies have shown that people in this technology era are typically exposed to at least 250 advisements per day; hours and hours of material are shoved down our throats and lay in our unconscious brain. With as many as 250 ads seen per day of different material being thrown at us, the attempt to persuade the viewer is very much active in all types of advertisement. I’ve taken it upon myself to review two commercial ads and explain how they attempt to persuade the viewer to purchase the product, how they attempt to mislead the viewer, and if any fallacies are present. For my first commercial I decided to use an Axe commercial. In this commercial we have a man on a beach that decides to take a shower. The shower gel that this man decides to use is Axe shower gel; keeping in mind the logo is visibly seen. While he is showering, women from all sides of the beach immediately start to mimic his movements and are somehow drown to move towards him. As he begins to wash his back, the women begin to take off their bikini tops. It is the perfect example of a persuasive commercial. The problem with this ad is that the arguments present are not logical. Even in a case were immediately after a man uses axe body wash while showing, and women were somehow drawn to him, still proves nothing. To say because of this product women will somehow start taking their tops off and somehow be drawn to you is the common fallacy post hoc ergo propter hoc (literally, “after this therefore because of this.”) Women can very well be drawn to you that very day because you shaved, or maybe after your showered and smell a whole lot better than before, or maybe the women around you were feeling slightly more promiscuous that day. So accentually this body wash may not be what is drawing the women. This ad’s main goal is to get
12-04-2015
Media Assignment # 2: option 2 Due to technological advances, advertisers are able to deliver the right message to the right person at the right time. Studies have shown that people in this technology era are typically exposed to at least 250 advisements per day; hours and hours of material are shoved down our throats and lay in our unconscious brain. With as many as 250 ads seen per day of different material being thrown at us, the attempt to persuade the viewer is very much active in all types of advertisement. I’ve taken it upon myself to review two commercial ads and explain how they attempt to persuade the viewer to purchase the product, how they attempt to mislead the viewer, and if any fallacies are present. For my first commercial I decided to use an Axe commercial. In this commercial we have a man on a beach that decides to take a shower. The shower gel that this man decides to use is Axe shower gel; keeping in mind the logo is visibly seen. While he is showering, women from all sides of the beach immediately start to mimic his movements and are somehow drown to move towards him. As he begins to wash his back, the women begin to take off their bikini tops. It is the perfect example of a persuasive commercial. The problem with this ad is that the arguments present are not logical. Even in a case were immediately after a man uses axe body wash while showing, and women were somehow drawn to him, still proves nothing. To say because of this product women will somehow start taking their tops off and somehow be drawn to you is the common fallacy post hoc ergo propter hoc (literally, “after this therefore because of this.”) Women can very well be drawn to you that very day because you shaved, or maybe after your showered and smell a whole lot better than before, or maybe the women around you were feeling slightly more promiscuous that day. So accentually this body wash may not be what is drawing the women. This ad’s main goal is to get