Media Autobiography
20th September 2013.
Toby de Friez.
Final Autobiography.
In this my third autobiography, I start off by reassuring you, as well as myself, that throughout the journey that is known as life - my childhood, my teenage years, into adulthood, BDFT500 and now part way through BDFT600 I am now convinced I know who has the power of over local broadcasting. The advertising, marketing, public relations group, mafia, posse, whatever you may wish to call them, this is the industry, these are the people, who influence the media and shape content along with public perceptions.
Rewinding back to my childhood, I remember my favorite media experiences. They were Barney the Dinosaur and Thomas the Tank engine. I liked these shows because they were so foreign to me but still so relatable. These cool quirky characters in far away lands, similar but yet so different to Christchurch, New Zealand. I was just but a boy and couldn’t care less about marketing, or at least that’s what I thought back then, how naive I was. The concepts of subliminal messaging, product placement, bright flashing colours and melodic theme songs were still far from my grasp of understanding. I did not understand then, the marketing techniques and the ways in which I was swayed towards brands and products because of the marketing content I saw amongst my favourite childhood shows, but the marketing and advertising following from those shows still had its effect on me. I had the toys, the music and the books.
In hot pursuit of the broadcasting trends, the advertising industry quickly followed the public from radio to television, after the post 1945 advent of television, “In America, the evening radio prime time audience dropped from 17 million to a mere 3 million homes”(Briggs, 2002). Because the advertising industry is one of the biggest funders of television there is no surprise that when the A. C. Nielson Company Invented the Audimeter in 1941, that it was soon adopted as a way for television
Toby de Friez.
Final Autobiography.
In this my third autobiography, I start off by reassuring you, as well as myself, that throughout the journey that is known as life - my childhood, my teenage years, into adulthood, BDFT500 and now part way through BDFT600 I am now convinced I know who has the power of over local broadcasting. The advertising, marketing, public relations group, mafia, posse, whatever you may wish to call them, this is the industry, these are the people, who influence the media and shape content along with public perceptions.
Rewinding back to my childhood, I remember my favorite media experiences. They were Barney the Dinosaur and Thomas the Tank engine. I liked these shows because they were so foreign to me but still so relatable. These cool quirky characters in far away lands, similar but yet so different to Christchurch, New Zealand. I was just but a boy and couldn’t care less about marketing, or at least that’s what I thought back then, how naive I was. The concepts of subliminal messaging, product placement, bright flashing colours and melodic theme songs were still far from my grasp of understanding. I did not understand then, the marketing techniques and the ways in which I was swayed towards brands and products because of the marketing content I saw amongst my favourite childhood shows, but the marketing and advertising following from those shows still had its effect on me. I had the toys, the music and the books.
In hot pursuit of the broadcasting trends, the advertising industry quickly followed the public from radio to television, after the post 1945 advent of television, “In America, the evening radio prime time audience dropped from 17 million to a mere 3 million homes”(Briggs, 2002). Because the advertising industry is one of the biggest funders of television there is no surprise that when the A. C. Nielson Company Invented the Audimeter in 1941, that it was soon adopted as a way for television