First of all, we would like to express our thanks to our lecturer Puan Suhida Hani Binti Suid Lecturer of Mass Media and Society for her willingness to give further explanation to us in order to gain better results in completing this assignment. We are also grateful to have families who understand, encourage and support us especially during our times of difficulties in completing this task. Besides that, we would like to extend our appreciation to our friends and colleagues for their patience and cooperation in helping us finish this assignment. It is hoped that after completing this task, we will have a better understanding of Media Convergence.
Thank you.
INTRODUCTION
What is Media Convergence?
Is a transition to an information society is accelerating because of rapid changes in technology. It is no longer as a meaningful as it once was to talk about the various media of communication – books, newspapers, magazines, radio, television, film, telephones, and computers. As though they were completely distinct entities. Advances in computers and telecommunications networks have led to their merging, or convergence, with conventional mass media.
This convergence is apparent in many different ways. We see it in the rise of the Internet, the integration of communications technologies, the merging of media empires, new lifestyles, challenging careers, changing regulations, shifting social issues, and a new dynamic of power in society – we even see it in the changing way we study the media.
In other way, Media Convergence is:-
• Media convergence is the merging of mass communications outlets—print, television, radio, the Internet along with portable and interactive technologies through various digital presentation platforms. • The media convergence movement grew from recent technological advancements—particularly the emergence of the Internet and the digitization of information. • Media convergence allows mass media
References: • http://www.buzzle.com/articles/history-of-television.html • http://www.buzzle.com/articles/what-is-media-convergence.html • http://sites.actx.edu/~gibson_j/what_is_media_convergence.htm