Media in Pakistan: An Overview
Pakistan has a vibrant media landscape; among the most dynamic in South Asia. To a large extent the media enjoys freedom of expression in spite ofpolitical pre ssure and direct bans sometimes administered by political stake-holders. More than 40 television channels beam soaps, satire, music programmes, films, religious speech, political talk shows, and news of the hour. Although sometimes criticised for being unprofessional and politically biased, the television channels have made a great contribution to the media landscape and to Pakistani society. Radio channels are numerous and considered a very important source of information – especially in rural areas. Besides the state channel Radio Pakistan, a number of private radios carry independent journalistic content and news. But most radio content is music and entertainment. There are hundreds of Pakistani newspapers from the large national Urdu newspapers to the small local vernacular papers. Media demographics reflect a multi-linguistic, multi-ethnic and stratified class society with a clear divide between Urdu and English media. Urdu media are mostly consumed by the rural population. The English media targets urban and the elite and is more liberal and professional in comparison. English print, television and radio channels have far smaller audiences than their Urdu counterparts, but have great leverage among opinion makers, politicians, the business community, and the upper strata of society. Besides the Urdu/English and Rural/Urban divide, Pakistan media is also di vided linguistically with a series of media in vernacular languages, such as Punjabi, Pashto and Sindhi. Pakistan‟s media sector is highly influenced by the ownership structure. There are three dominating media moguls, or large media groups, which to some extent also have political affiliations. Due to their dominance in both print and broadcast industries all three media