Media Influence On Young People's Drinking Habits
The influences of Media on Young People’s drinking habits
In our society today we are constantly bombarded by companies aiming to sell us their product. Certain people are targeted, and campaigns are specifically formatted to trick the consumer into believing whatever the company wishes to sell. The advertisement industry relies on this, and they have recently discovered the market of young people – who are very vulnerable to these ideas. Today, one of the largest industries in Australia increasingly targets youth; the alcohol industry. Unfortunately in this day age it is impossible to stop these messages due to continuous exposure to media such as magazines, newspapers, TV and social media/networking, and it is nearly as impossible to …show more content…
This $53 million dollar campaign aims to get young people to think about the consequences of their drinking actions and delivers a very powerful message about the costs of binge drinking. It raises awareness of the harms of drinking to intoxication, delivers personally relevant messages to motivate the young people and gives them alternative solutions to their problems. In this case, an organisation uses media such as billboards, magazines, TV and internet, effectively to reach its targeted audience, but to influence them …show more content…
Australian Government Campaign (2009) Don 't Turn a Night Out into a Nightmare, Available at:http://www.drinkingnightmare.gov.au/ (Accessed: 14/9/2013).
Bonnie O 'Connell (2004) Reducing Underage Drinking, Available at:http://www.ncbi.nlm.nih.gov/books/NBK37586/ (Accessed: 14/9/2013).
Buddy Thomas (2008) Teen Drinking Influenced by Alcohol Advertising, Available at:http://alcoholism.about.com/od/prevention/a/Teen-Drinking-Influenced-By-Alcohol-Advertising.htm (Accessed: 14/9/2013).
Erica Austin, Meng-Jinn Chen, and Joel W. Grube (2006) How does alcohol advertising influence underage drinking?, Available at:http://people.uncw.edu/noeln/articles/oct11.pdf (Accessed: 14/9/2013).
Hon. Nicola Roxon, Others (2009) Key Trends in Alcohol Consumption, Available at:http://www.preventativehealth.org.au/internet/preventativehealth/publishing.nsf/Content/09C94C0F1B9799F5CA2574DD0081E770/$File/alcohol-2.pdf (Accessed:
In our society today we are constantly bombarded by companies aiming to sell us their product. Certain people are targeted, and campaigns are specifically formatted to trick the consumer into believing whatever the company wishes to sell. The advertisement industry relies on this, and they have recently discovered the market of young people – who are very vulnerable to these ideas. Today, one of the largest industries in Australia increasingly targets youth; the alcohol industry. Unfortunately in this day age it is impossible to stop these messages due to continuous exposure to media such as magazines, newspapers, TV and social media/networking, and it is nearly as impossible to …show more content…
This $53 million dollar campaign aims to get young people to think about the consequences of their drinking actions and delivers a very powerful message about the costs of binge drinking. It raises awareness of the harms of drinking to intoxication, delivers personally relevant messages to motivate the young people and gives them alternative solutions to their problems. In this case, an organisation uses media such as billboards, magazines, TV and internet, effectively to reach its targeted audience, but to influence them …show more content…
Australian Government Campaign (2009) Don 't Turn a Night Out into a Nightmare, Available at:http://www.drinkingnightmare.gov.au/ (Accessed: 14/9/2013).
Bonnie O 'Connell (2004) Reducing Underage Drinking, Available at:http://www.ncbi.nlm.nih.gov/books/NBK37586/ (Accessed: 14/9/2013).
Buddy Thomas (2008) Teen Drinking Influenced by Alcohol Advertising, Available at:http://alcoholism.about.com/od/prevention/a/Teen-Drinking-Influenced-By-Alcohol-Advertising.htm (Accessed: 14/9/2013).
Erica Austin, Meng-Jinn Chen, and Joel W. Grube (2006) How does alcohol advertising influence underage drinking?, Available at:http://people.uncw.edu/noeln/articles/oct11.pdf (Accessed: 14/9/2013).
Hon. Nicola Roxon, Others (2009) Key Trends in Alcohol Consumption, Available at:http://www.preventativehealth.org.au/internet/preventativehealth/publishing.nsf/Content/09C94C0F1B9799F5CA2574DD0081E770/$File/alcohol-2.pdf (Accessed: