Conor O’Neill
Media Production: Television & Radio
Bf44rl@sunderland.students.ac.u
Analyse the selected television news extracts (from the screening) showing your understanding and ability to apply Personalisation and impartiality to your own critical discussion.
In this essay I will analyse ITV 1, BBC 1 and Channel 4’s News programmes. I will give detailed definitions of impartiality and personalisation; I will investigate the concepts of personalisation and impartiality and use them to critically evaluate the news. I will examine how these three news broadcasters incorporate personalisation and impartiality into their news programmes.
I will now discuss the concepts of personalisation and define what personalisation is. ‘Personalisation wherever possible, events are seen as the actions of people as individuals thus the NHS cuts may be put on an agenda by Baby X not getting the operation s/he needs,’ (Branston & Stafford, 1996: 138). Branston and Stafford, imply that personalisation within the news is reporting the news and relating it to the general public or a social issue. This example of the NHS making cuts, and effecting baby x can be reported in a certain way that it affects the general public. For example, ‘you’ the viewer can suggest an individual person or social group being affected by something in the news. In this case the subject of a baby provides a human interest in the news story. Williams claims that, ‘There is no subject, no abstract thing that cannot be translated in terms of people’ (Williams, 1958: 220).
An example of this concept in recent news is in The Sun newspaper, there is a story about the recent re-imprisonment of one of Jamie Buglers killer. ‘The Sun’ have set up a petition demanding the government to reveal the official reason for his return to jail. The newspaper then encourages the readers to add their names to a petition which they had set up on their website www.thesun.co.uk.
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