Stereotyping people can be harmful and have long lasting effects on us as a society, “It can transform slight assumptions on people and make them perceived realities” (Meem, Mitchell& Jonathan 2010). Such stereotypes are capable of perpetuating inequality and social prejudice in society. However, it is imperative to note that stereotyping through the media is sometimes inevitable. In the case of television, stereotyping occurs through advertisements, news bulletins and entertainment. For films, stereotyping has been used as a form of marketing. The stereotypical codes give television and film audiences a common and quick way of understanding a particular person.
In most cases, stereotypical codes focus on ethnicity, social roles, sexual orientation, occupation, race and gender. Most often, the groups being stereotyped may not defend themselves. They are usually the minority and raising their voices may make little or no impact. However, there are some measures, which have been instituted to help reduce stereotyping. For instance, media campaign against this vice has become useful in reducing stereotypes in society. However, the vice is still rampant in some sections of the media.
“There are those who have a common tendency of
References: Carroll, J. L. (2009). Sexuality now: embracing diversity. Belmont: CengageBrain Learning. Cohen, T. R. & Hall, D. L. (2009). Attitudes toward stereotypical versus counter-stereotypical gay men and lesbians. Retrieved on 17th November 2011 from http://findarticles.com/p/articles/mi_m2372/is_4_46/ai_n35656044/ Ferrey, P.A. (2008). Gender Stereotypes persist. Retrieved on 17th November 2011 from http://www.nytimes.com/inc_com/inc1211198677212.html Meem, D. T., Michelle A. G., & Jonathan A. (2010). Finding Out: An Introduction to LGBT Studies. Thousand Oaks, CA: Sage. Mehta, V. P. & Hay, K. (2005). A superhero for gays? Gay masculinity and green lantern. The Journal of American Culture, 28(4), 390-404. Vollmer, M. L. (2003). Gender transgression and villainy in animated film. Taylor & Francis Journal, 1(2), 89-109.