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media types
Mass vs. local
Mass media is distinguished from local media by the notion that whilst the former aims to reach a very large market such as the entire population of a country, the latter broadcasts to a much smaller population and area, and generally focuses on regional news rather than global events. A third type of media, speciality media, provides for specific demographics, such as specialty channels on TV (sports channels, porn channels, etc.). These definitions are not set in stone, and it is possible for a media outlet to be promoted in status from a local media outlet to a global media outlet. Some lcoal media, which takes an interest in state or provincial news can rise to prominence due to their investigative journalism, and to the local region's preference of updates in national politics rather than regional news. The Guardian, formerly known as the Manchester Guardian is an example of one such media outlet. Once a regional daily newspaper, The Guardian is currently a nationally respected paper.[7]
Broadcast
The sequencing of content in a broadcast is called a schedule. With all technological endeavours a number of technical terms and slang are developed please see the list of broadcasting terms for a glossary of terms used.
Television and radio programs are distributed through radio broadcasting over frequency bands that are highly regulated by the Federal Communications Commission. Such regulation includes determination of the width of the bands, range, licencing, types of receivers and transmitters used, and acceptable content.
The mass media are diversified media technologies that are intended to reach a large audience by mass communication. Broadcast media (also known as electronic media) transmit their information electronically and comprise television, radio, film, movies, CDs, DVDs, and other devices such as cameras and video consoles. Alternatively, print media use a physical object as a means of sending their information, such as a newspaper, magazines, comics,[1] books, brochures, newsletters, leaflets, and pamphlets. The organizations that control these technologies, such as television stations or publishing companies, are also known as the mass media.[2]HYPERLINK \l "cite_note-Arguing_for_a_general_framework_for_mass_media_scholarship-3"[3][need quotation to verify] Internet media is able to achieve mass media status in its own right, due to the many mass media services it provides, such as email, websites, blogging, Internet and television. For this reason, many mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or having games in their sites to entice gamers to visit their website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. Outdoor media is a form of mass media that comprises billboards, signs, placards placed inside and outside of commercial buildings and objects like shops and buses, flying billboards (signs in tow of airplanes), blimps, and skywriting.[4] Public speaking and event organising can also be considered as forms of mass media
Film
'Film' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film (also called filmstock), historically the primary medium for recording and displaying motion pictures. Many other terms exist—motion pictures (or just pictures and "picture"), the silver screen, photoplays, the cinema, picture shows, flicks—and commonly movies.
A video game is a computer-controlled game where a video display such as a monitor or television is the primary feedback device. The term "computer game" also includes games which display only text (and which can therefore theoretically be played on a teletypewriter) or which use other methods, such as sound or vibration, as their primary feedback device, but there are very few new games in these categories. There always must also be some sort of input device, usually in the form of button/joystick combinations (on arcade games), a keyboard & mouse/trackball combination (computer games), or a controller (console games), or a combination of any of the above. Also, more esoteric devices have been used for input. Usually there are rules and goals, but in more open-ended games the player may be free to do whatever they like within the confines of the virtual universe.
The Internet (also known simply as "the Net" or less precisely as "the Web") is a more interactive medium of mass media, and can be briefly described as "a network of networks". Specifically, it is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It consists of millions of smaller domestic, academic, business, and governmental networks, which together carry various information and services, such as email, online chat, file transfer, and the interlinked web pages and other documents of the World Wide Web.
Mobile phones were introduced in Japan in 1979 but became a mass media only in 1998 when the first downloadable ringing tones were introduced in Finland. Soon most forms of media content were introduced on mobile phones, and today the total value of media consumed on mobile towers over that of internet content, and was worth over 31 billion dollars in 2007 (source Informa). The mobile media content includes over 8 billion dollars worth of mobile music (ringing tones, ringback tones, truetones, MP3 files, karaoke, music videos, music streaming services etc.); over 5 billion dollars worth of mobile gaming; and various news, entertainment and advertising services. In Japan mobile phone books are so popular that five of the ten best-selling printed books were originally released as mobile phone books.
Print media
Book
Main article: Book
Brockhaus Konversations-Lexikon, 1902
A book is a collection of sheets of paper, parchment or other material with a piece of text written on them, bound together along one edge within covers. A book is also a literary work or a main division of such a work. A book produced in electronic format is known as an e-book.
Magazine
A magazine is a periodical publication containing a variety of articles, generally financed by advertising and/or purchase by readers.
Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the A newspaper is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. The first printed newspaper was published in 1605, and the form has thrived even in the face of competition from technologies such as radio and television.
Outdoor media is a form of mass media which comprises billboards, signs, placards placed inside and outside of commercial buildings/objects like shops/buses, flying billboards (signs in tow of airplanes), blimps, and skywriting. Many commercial advertisers use this form of mass media when advertising in sports stadiums.
· Media (communication), tools used to store and deliver information or data
· Advertising media, various media, content, buying and placement for advertising
· Broadcast media, communications delivered over mass electronic communication networks
· Digital media, electronic media used to store, transmit, and receive digitized information
· Electronic media, communications delivered via electronic or electromechanical energy
· Hypermedia, media with hyperlinks
· Mass media, all means of mass communications
· Multimedia, communications that incorporate multiple forms of information content and processing
· New media, a broad term encompassing the amalgamation of traditional media with the interactive power of computer and communications technology
· News media, mass media focused on communicating news
· News media (United States), the news media of the United States of America
· Print media, communications delivered via paper or canvas
· Published media, any media made available to the public
· Recording medium, devices used to store information
· Social media, media disseminated through social interaction
· MEDIA Programme, a European Union initiative to support the European audiovisual sector Computing
· Media (computer), used in computer data storage devices
· Media player (application software), a piece of software designed to play audio and videos Fine art
· Media (arts), materials and techniques used by an artist to produce a work

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