Medisense Promotion Strategy
Promotion Strategy
MediSense main channel of communication with our customers will be through hospital events, places where charities take place and we can be part of the help given. Promoting our products while supporting a cause will have a positive impact with customers, future customers, and our most important one which is the end user of the product, the patients! The new Healthcare reform is seen as an opportunity for MediSense; many hospitals are being forced to charge co-payments to uninsured patients due to the cut in federal aid. These are hospitals that are placed in low income cities and most of the patients do not have, or can’t afford an insurance program. MediSense does not want to be just another vendor to hospitals; instead, we want to be their partners and help them in their financial struggles and effectively promote our products (The Editorial Board, 2014) (Hose, 2016). We believe that this method will help us promote our products and will help us position our company in the right path, not only with our current customers, but also new ones.
Place Strategy
MediSense’s strategy in distributing will be by starting with hospitals that can benefit the most, these that are struggling with operations, billing, staff and small in size. We believe that …show more content…
In order to enter into foreign markets, our company must first know the history, the proper way to greet, and the right method of communication preferred in a place. Laws is a must the company must know, especially in the medical field where a wrong doing could be more penalized than in our own state. MediSense must have legal representation in each of the places planned for business. And finally, competitors must be all accounted for, MediSense must know what competition they face in other markets, what their products are and what their price line is (Women,
MediSense main channel of communication with our customers will be through hospital events, places where charities take place and we can be part of the help given. Promoting our products while supporting a cause will have a positive impact with customers, future customers, and our most important one which is the end user of the product, the patients! The new Healthcare reform is seen as an opportunity for MediSense; many hospitals are being forced to charge co-payments to uninsured patients due to the cut in federal aid. These are hospitals that are placed in low income cities and most of the patients do not have, or can’t afford an insurance program. MediSense does not want to be just another vendor to hospitals; instead, we want to be their partners and help them in their financial struggles and effectively promote our products (The Editorial Board, 2014) (Hose, 2016). We believe that this method will help us promote our products and will help us position our company in the right path, not only with our current customers, but also new ones.
Place Strategy
MediSense’s strategy in distributing will be by starting with hospitals that can benefit the most, these that are struggling with operations, billing, staff and small in size. We believe that …show more content…
In order to enter into foreign markets, our company must first know the history, the proper way to greet, and the right method of communication preferred in a place. Laws is a must the company must know, especially in the medical field where a wrong doing could be more penalized than in our own state. MediSense must have legal representation in each of the places planned for business. And finally, competitors must be all accounted for, MediSense must know what competition they face in other markets, what their products are and what their price line is (Women,