Medisys Corp Intenscare Main Points

* IntensCare (a $20.5 million new system who later got an additional $20 million from the new President and who determined a new goal: Launch an innovative, world-class MediSys product by August 2009) * Valerie Merz = Marketing manager (new external hire). Sole Assignment = manage IntensCare as a business for the next three years * Jack Fogel = Sr. Production Manager and project lead * Art Beaumont = new President hired to sharpen strategic focus while keeping innovative culture and rapid growth * Aaron Gerson = from R&D group who had the idea for IntensCare. Concerned with oversees development (outsourcing) * Peter Fisheer = from Sales group later promoted to VP of Sales and Marketing * Karen Baio = Regulatory Affairs * Dispesh Mukerjee = Software Design * Bret O’Brien = Product Engineering, lead engineer. Main objective = deliver at cost, on time and with specified features. Dates and quality are his drivers * Valerie thought Jack was too focused on the details of the product side and too little concerned about the business issues and the impeding launch. * MediSYs first two products were highly successful: pulmonary and renal monitoring systems. * Entrepreneurial Culture fostered innovative thinking across the company and several promising initiatives were at various stages of development (from re-design to development of new systems). * Art created an Executive Committee to jointly create and implement a strategy for growing the business quickly: VP of Sales and Marketing; VP of R&D; VP of Design and Engineering, VP of Production, VP of Administration. * Art also formalized a process for product development because he believed the use of cross-functional teams would speed product development and better respond to competitors * Formalized process composed of a “core team” assembles from all critical functions (R&D, Marketing & Sales, Product Engineering, Software Design, Regulatory, and