Megahertz Communication

Description of the Organization Megahertz Communications is a U.K based company that specializes in the building of broadcasting systems. Created in 1982, Megahertz designs, manufactures, and installs TV and radio broadcasting systems. They also build broadcasting and news-gathering vehicles with satellite links. Megahertz builds everything in-house, from satellite trucks to custom desks and cabinets used in newsrooms. Megahertz International was set up by Ashley Coles in 1998 as an international subsidiary of Megahertz Communications. The goal of Megahertz International is to sell products to the Middle East, Africa, and Eastern Europe. The Middle East, Africa, and Eastern Europe were growing markets that were not being serviced by any companies in the broadcasting industry. Megahertz International's plan was to provide turnkey solutions to these emerging foreign markets. Megahertz International offers custom-designing, manufacturing, installation, and testing of broadcasting systems. To market towards new clients, Megahertz hired salespeople with significant experience in these regions and opened a foreign sales office in Italy. They also displayed their products at a number of exhibitions that focused on the target markets, sent mailing and email campaigns, and set up a Web page. Megahertz International expanded quickly. By 2000, they had sold products to Namibia, Oman, Romania, Russia, Nigeria, Poland, South Africa, Iceland, and Ethiopia. There were seventy-five employees working on the international business and generating ten million pounds a year. They even earned the Small Business Export Award from the British government in January of 2000. Although they had great success in growing their company, they had problems securing financing for their international business with developing countries. In the end, AZCAR of Canada purchased Megahertz International to gain access to the expanding European market. Megahertz benefited from the