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Mercedes Benz Malayisa

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Mercedes Benz Malayisa
Mercedes Benz company in Malayisa
Strategic analysis & formulation business report
Business Plan Report

Table of Contents
Table of Contents 2
INDEX 3
Background of the company 5
Introduction: 5
Business planning with strategic management 6
Objectives of the business 7
Main factors within the Mercedes Benz Company 7
Critical Analysis of Leadership 7
Communication for company strategic planning 9
The first step toward developing a communication 10
Work place communications 10
Analysis between corporate branding and corporate communications 11
The other corporate relevant guidelines 13
Internal communication audits 13
Plan audits for the company and its organisation motives 14
SHRM in Mercedes Benz 14
Formulations and effectiveness of SHRM 15
Contemporary issues of SHRM 16
Analysis of the SHRM 17
Analysis and identification of the SHRM methods 17
Credit creation through Stake holders 19
Management analysis and individual step analysis 19
Production Management analysis 19
Work force management of the company 19
Employee management on basis of ranking 19
Recruiting the young Job hunters 20
Economical stability to the company 20
Theories which she had implemented for the managerial purposes 20
Six change approach management 20
Business process reengineering 21
Human resource implications 22
SWOT Analysis 22
SWOT final analysis accordance to political and non political instability 22
Summary of the situation analysis 23
LEGAL MANNERS 23
LOCATION 24
HUMAN RESOURCE 24
FINANCE 25
BUDGET 25
Internal communication audits 25
Market attractiveness 26
Business strategy 27
Justification of risk and how to manage them 27
Management credits 28
Loan requirements of the investors 28
Recommendation and Conclusion 29
The Mercedes Benz Malaysia classic management specs and functions 29
References 30

INDEX

CIPs Company Involvement Ideas
SHRM Strategic Human Resource Management
HR Human Resource
CEO Chief Executive Officer
UK United Kingdom
CIC



References: Starbuck, W.H. (1976). Organizations and their environments. In Dunnette, M.D. (ed.). Handbook of industrial and organizational psychology. Chicago: Rand McNally. Steyn, B. (2000a). Strategic management roles of the corporate communication function. Research script in partial fulfilment of the requirements for a lectured masters degree in Communication Management Steyn, B. (2000b). Model for developing corporate communication strategy. Communicate, 19(2):1-33. Steyn, B. (2000d). CEO expectations in terms of PR roles. Communicare, 19(1):20-43. Steyn, B. & Puth, G. (2000). Corporate communication strategy. Sandown, South Africa: Heinemann Publishers. Strategic Communication Management (SCM) (2002). Communication 2002 – the SCM round table. Dec/Jan:16-21. Sturdivant, F.D. & Vernon-Wortzel, H. (1990). Business and society: A managerial approach. Four the edition. Homewood, Illinois: Irwin. Tibble, S. (1997). Developing communications strategy. Journal of Communication Management,1(4):356-361. Toth, E.L., Serini, S.A., Wright, D.K. & Emig, A.G. (1998). Trends in public relations roles: 1990-1995.Public Relations Review, 24(2):145-163. Van Riel, C.B.M. (1995). Principles of corporate communication. Hertfordshire, UK: Prentice Hall. Van Ruler, B. (2000). Future research and practice of public relations, a Europen approach.Proceedings of the 7th Annual Symposium, Lake Bled, Slovenia, 7-8 July. Vercic, D. & Grunig, J.E. (2000). The origins of public relations theory in economics and strategic management Vercic, D., Van Ruler, B., Butschi, G. & Flodin, B. (2001). On the definition of public relations: AEuropean view. Public Relations Review, 27:373-387. Adair, J. (1973) Action-Centred Leadership. New York, McGraw-Hill. AstraZeneca (1999) Leadership in AstaZeneca. AstraZeneca HR, Dec 1999. Bass, B. (1985) Leadership and Performance beyond Expectations. New York: Free Press. Bass, B.M.& Avolio, B.J. (1994) Improving organizational effectiveness through transformational leadership Belbin, R. M. (1993) Team Roles at Work. Oxford: Butterworth-Heinemann. Bergmann, H., Hurson, K. and Russ-Eft, D. (1999) Everyone a Leader: A grassroots model for the new workplace Blackler, F. and Kennedy, A. (2003) The Design of a Development Programme for Experienced Top Managers from the Public Sector Blake, R.R. and J.S. Mouton (1964) The managerial grid. Houston TX: Gulf. Burns, J. M. (1978) Leadership. New York: Harper & Row. Conrad, K. W. (1995) SGML, HyTime, and Organic Information Management Models, Second International Conference on the Application of HyTime, August 1995 Boisot, M. H. (1998). Knowledge Assets: Securing Competitive Advantage in the Information Economy. Dunlop, C. E. M. and J. H. Fetzer (1993). The Glossary of Cognitive Science. New York, Paragon House. Fahey, L. and L. Prusak (1998). “The Eleven Deadliest Sins of Knowledge Management.” California Management Review 40(3): 265-276. Jensen, M. C. (1998). Foundations of Organizational Strategy. Cambridge, Massachusetts, Harvard University Press. Krogh, G. V. (1998). “Care in Knowledge Creation.” California Management Review 40(3): 133-153. Krogh, G.V. and J.Roos (1995), Organizational Epistomology. New York, St. Martin 's Press. Kuhn, T. S. (1996). The Structure of Scientific Revolutions. Chicago, The University of Chicago Press. Lamberts, K. and D. Shanks (1997). Knowledge, Concepts, and Categories. Cambridge, Massachusetts, The MIT Press. Leonard, D. and S. Sensiper (1998). “The Role of Tacit Knowledge in Group Innovation.” California Management Review 40(3): 112-132. Moss, E. (1995). The Grammar of Consciousness: An Exploration of Tacit Knowing. New York, St. Newman, B. D. (1997). The Siamese Twins: Documents and Knowledge. West Richland, WA, The Knowledge Management Forum. O 'Dell, C. and C. J. Grayson (1998). “If We Only Knew What We Know: Identification and Transfer of Internal Best Practices.” California Management Review 40(3): 154-174.

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