Metabical
What pricing strategy approaches would you suggest PrintUp explore?What are the advantages and disadvantages of each strategy ?What price should you recommend?
What pricing strategy approaches would you suggest Printup explore?What are the advantages and disadvantages of each strategy?
Comparacion con la competencia:
Ventaja: los precios al estar ya fijados sirven como punto de referencia para fijar los precios propios
Desventaja: El producto seria similar al de la competencia por parte del consumidor.
Medir el valor propio:
Ventaja: Se crearía un nicho aparte del resto.
Desventaja: por la independecia del nicho, el precio depende del comportamiento del consumidor.
Aprovechar el posicionamiento de Metabical.
Ventaja: buena valoración del producto
Desventaja: ya que el mercado es bastante amplio, los consumidores podrían no pagar por el producto
Compared to the competition:
Advantage: fixed prices serve as a benchmark for pricing of metabical
Disadvantage: The product would be similar to the competition for the consumer.
Measure the own value:
Advantage: It would create a niche apart from the rest.
Disadvantage: independence of the niche causes the price depends on the consumer behavior.
Take advantage of metabical positioning
Advantage: good valuation of the product
Disadvantage: The consumers could not pay for the product when the market is too large
What price would you recommend? (Use options grid in answering this question for financial attractiveness refer to question 4 below).
Pricing ->Options Benchmark against market competition Leveraging Product positionMeasuring ValueProposition Description of optionPricing for a 4 week supply of Metabicalat $75Pricing for a 4 week supply of Metabicalat $125Pricing for a 4 week supply of Metabicalat $150OverallAssessment
Do not recommend y Competitor basedpricing maybackfire y Metabical doesnot have tocompete at allprice points that aconsumer wants
R
What pricing strategy approaches would you suggest Printup explore?What are the advantages and disadvantages of each strategy?
Comparacion con la competencia:
Ventaja: los precios al estar ya fijados sirven como punto de referencia para fijar los precios propios
Desventaja: El producto seria similar al de la competencia por parte del consumidor.
Medir el valor propio:
Ventaja: Se crearía un nicho aparte del resto.
Desventaja: por la independecia del nicho, el precio depende del comportamiento del consumidor.
Aprovechar el posicionamiento de Metabical.
Ventaja: buena valoración del producto
Desventaja: ya que el mercado es bastante amplio, los consumidores podrían no pagar por el producto
Compared to the competition:
Advantage: fixed prices serve as a benchmark for pricing of metabical
Disadvantage: The product would be similar to the competition for the consumer.
Measure the own value:
Advantage: It would create a niche apart from the rest.
Disadvantage: independence of the niche causes the price depends on the consumer behavior.
Take advantage of metabical positioning
Advantage: good valuation of the product
Disadvantage: The consumers could not pay for the product when the market is too large
What price would you recommend? (Use options grid in answering this question for financial attractiveness refer to question 4 below).
Pricing ->Options Benchmark against market competition Leveraging Product positionMeasuring ValueProposition Description of optionPricing for a 4 week supply of Metabicalat $75Pricing for a 4 week supply of Metabicalat $125Pricing for a 4 week supply of Metabicalat $150OverallAssessment
Do not recommend y Competitor basedpricing maybackfire y Metabical doesnot have tocompete at allprice points that aconsumer wants
R