Mgmt 591
Leadership and Organizational Behavior Project Proposal
Overview of Organization
The organization I will be discussing in my final project is JCPenney. JCPenney is traded as JCP on the New York Stock Exchange. JC Penney was founded by James Cash Penney over 100 years ago. JC Penny bases it principles on the Golden Rile: treat others the way you would want to be treated - Fair and Square. JC Penney is a retail store whose main focus is to create a better customer shopping experience each time they visit the store.
JC Penney has been plagued with high employee turnovers because of environmental factors and company culture and values. Management behavior has also played a significant role in employee turnover rates. The main reasons cited for high employee turnover rates for retailers are low pay rates, not enough working hours and no career prospects. Employees are expected to work before and after holidays and management very seldom listened to complaints of redundancy and poor training issues.
JC Penney has improved the store's image. The business has attempted to increase the attractiveness of the organization. Attractiveness is an indicator of how employees view the organization. If an employee has a positive assessment versus a negative one, then they will perceive the apparel retail store as an attractive organization to work for.
I am a former sales associate of JC Penney. I began working for the organization in 2006. I was not offered a benefits package nor did not have a say in what department I would be the best fit for. I was given a couple of days training for cash register duties. However, I was not given customer service training or told what was expected of me in order to provide superior customer service. At the time JC Penney failed to recognize it's biggest asset, its customer.
When JC Penney provide services to customers, they rely solely on store employees. Store employees have the
Overview of Organization
The organization I will be discussing in my final project is JCPenney. JCPenney is traded as JCP on the New York Stock Exchange. JC Penney was founded by James Cash Penney over 100 years ago. JC Penny bases it principles on the Golden Rile: treat others the way you would want to be treated - Fair and Square. JC Penney is a retail store whose main focus is to create a better customer shopping experience each time they visit the store.
JC Penney has been plagued with high employee turnovers because of environmental factors and company culture and values. Management behavior has also played a significant role in employee turnover rates. The main reasons cited for high employee turnover rates for retailers are low pay rates, not enough working hours and no career prospects. Employees are expected to work before and after holidays and management very seldom listened to complaints of redundancy and poor training issues.
JC Penney has improved the store's image. The business has attempted to increase the attractiveness of the organization. Attractiveness is an indicator of how employees view the organization. If an employee has a positive assessment versus a negative one, then they will perceive the apparel retail store as an attractive organization to work for.
I am a former sales associate of JC Penney. I began working for the organization in 2006. I was not offered a benefits package nor did not have a say in what department I would be the best fit for. I was given a couple of days training for cash register duties. However, I was not given customer service training or told what was expected of me in order to provide superior customer service. At the time JC Penney failed to recognize it's biggest asset, its customer.
When JC Penney provide services to customers, they rely solely on store employees. Store employees have the