MGMT 715 
MGMT 715
Final Innovation Paper
On my honor, I have neither given nor received any unauthorized aid on this exam
Peng Tan
S01187189
1 Company background
Intel Corporation, founded on July 18, 1968, is an American multinational corporation headquartered in Santa Clara, California. Intel is one of the largest and highest valued semiconductor chip makers, based on revenue. It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel also makes motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it a household name, along with its Pentium processors.
In the 1990s, Intel invested heavily in new microprocessor designs fostering the rapid growth of the computer industry. During this period Intel became the dominant supplier of microprocessors for PCs, and was known for aggressive and sometimes illegal tactics in defense of its market position, particularly against Advanced Micro Devices (AMD), as well as a struggle with Microsoft for control over the direction of the PC industry. 1
The 2014 rankings of the world's 100 most valuable brands published by Millward Brown Optimor showed the company's brand value at number 86. 2
Intel is composed of a bunch of different groups and products, and it divides its organizational structure as below:
3
2 Five forces analysis – Intel in processors industry
Among all Intel business, PC Client Group accounts for over 60% of corporate total revenue according to its 2013 10K
Final Innovation Paper
On my honor, I have neither given nor received any unauthorized aid on this exam
Peng Tan
S01187189
1 Company background
Intel Corporation, founded on July 18, 1968, is an American multinational corporation headquartered in Santa Clara, California. Intel is one of the largest and highest valued semiconductor chip makers, based on revenue. It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel also makes motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it a household name, along with its Pentium processors.
In the 1990s, Intel invested heavily in new microprocessor designs fostering the rapid growth of the computer industry. During this period Intel became the dominant supplier of microprocessors for PCs, and was known for aggressive and sometimes illegal tactics in defense of its market position, particularly against Advanced Micro Devices (AMD), as well as a struggle with Microsoft for control over the direction of the PC industry. 1
The 2014 rankings of the world's 100 most valuable brands published by Millward Brown Optimor showed the company's brand value at number 86. 2
Intel is composed of a bunch of different groups and products, and it divides its organizational structure as below:
3
2 Five forces analysis – Intel in processors industry
Among all Intel business, PC Client Group accounts for over 60% of corporate total revenue according to its 2013 10K